The digital transformation of hospitality and travel is underway, and it mirrors the changes most brands and consumers now see across the broader business ecosystem.
HotelTonight is more likely to get acquired than to do a successful IPO given the company's relatively small size. The app is exquisite but competition by bigger players is intense.
Proximity-based "beacon" technology is a transformative technology relatively few people know about. It's already revolutionizing the retail sector, and now airports are seeing the benefits too.
Airbnb is going to be a player in local activities and possibly restaurant reservations, both of which are a focus of its new -- and still unreleased -- app. Google aims to get more involved as well.
Many travel marketers struggle to find mobile ad formats that mobile users will watch or click on. That’s a big problem for travel brands and the advertising industry.
TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength as the company tries to become all things to all travelers.
There's so much excitement and anticipation around messaging and artificial intelligence that Priceline and Expedia CEOs' remarks remind us that this emerging technology is still too new to gauge regarding potential success. Still, CEOs of both companies seem pleased with how messaging has performed so far.
It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads to consumers. Meanwhile, Expedia and Priceline are seeing a lot of success with Facebook and are both upping their spend.
If Google is using the "wisdom of the crowds" to determine how it arranges restaurant information in search results then in a lot of ways it believes professional reviews, and especially those from its Zagat franchise, trump user reviews. But when it gets down to displaying the text of diners' reviews, Google unfairly believes that its own consumer reviews are the fairest of them all.
Platforms for discovery of food and experiences can be a double-edged sword, and play us back more of the same.