Haixia Wang, Skift Research
Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.
3 weeks ago
Dennis Schaal, Skift
Voice-based search will not only have technology issues to overcome, but in an era when news of data breaches is commonplace, companies such as Expedia will have to address the personalization and privacy issues as well.
1 month ago
Meghan Carty, Skift Research
The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not scrambling to catch up later.
3 months ago
Switchfly + Skift
Today’s travel consumer faces a needlessly complex online shopping experience. There are too many choices, and offers are not customized to address buyers’ unique needs. To solve this problem, travel brands must use what they already know about their customers to simplify, streamline and personalize the purchase process.
3 months ago
Grant Martin, Skift
A new loyalty program aims to reward travelers for everything from taking a walk to road tripping across the country. But will users find the rewards to be worth the cost of sharing their location data?
4 months ago
Hannah Sampson, Skift
Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.
4 months ago
Meghan Carty, Skift Research
If there is a common thread throughout the in-destination journey today, it’s mobile. Even so, gaps exist in mobile usage between parts of the journey and the key players in each part. For those that are behind, it’s urgent to play catch-up.
4 months ago
Meghan Carty, Skift Research
From finding things to do, to making spontaneous bookings, and more, mobile has a role to play at each part of the in-destination journey. Travel brands that can add value to this mobile journey have a lot to gain.
4 months ago
Rebecca Stone, Skift Research
The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.
4 months ago
Rebecca Stone, Skift Research
The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.
5 months ago
Dan Peltier, Skift
Travel is more accessible today than ever before because of mobile devices and the travel industry knows this. We don't see anything wrong with nudging travelers to look up from their devices every now and then, but promoting a device-free vacation reads a little tone-deaf in 2018.
6 months ago
Meghan Carty, Skift Research
Chinese outbound travelers have distinct and evolving behaviors and preferences that affect the way they travel. The best strategies to appeal to this market are built on a clear understanding of these nuances.
6 months ago