Mobile

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Dennis Schaal, Skift

Companies often chase and vie to sign on influencers for marketing purposes, but all can agree that Google is one of the most powerful forces in travel. Despite Facebook's inroads, Google travel products are ascending and Heckmann will shed light on their trajectory.

5 days ago

Mastercard Customers Can Soon Make Phone Payments at Bars and Restaurants

Mastercard Customers Can Soon Make Phone Payments at Bars and Restaurants

Ken Sweet, Associated Press

There are probably bigger annoyances than mistakenly leaving your credit card at a bar after closing time. But it's not pleasant, and it's nice to see Mastercard doing something to alleviate the issue.

1 week ago

TripAdvisor Debuts Facebook Messenger Chatbot for User-Generated Recommendations

TripAdvisor Debuts Facebook Messenger Chatbot for User-Generated Recommendations

Dennis Schaal, Skift

If your company doesn't have an artificial intelligence-fueled chatbot, the odds are you will one day. Is your company going to sit out this trend like so many procrastinators, or resource-constrained companies, did when the first crop of mobile apps appeared? History does have a habit of repeating itself but it doesn't have to.

2 weeks ago

Adding Up Facebook’s Competitive Advantages in Travel

Adding Up Facebook’s Competitive Advantages in Travel

Jared Wein, Skift

Facebook has quickly gone from the experimental phase for many travel companies to a growing part of the advertising budget with its own line item. We see the importance of the platform for the travel industry continuing to grow.

3 weeks ago

Facebook Launches City Guides With Booking for Hotels and Restaurants

Facebook Launches City Guides With Booking for Hotels and Restaurants

Dennis Schaal, Skift

The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base.

3 weeks ago

Airbnb Buys Payments Company Tilt to Let Travelers Split Trip Costs

Airbnb Buys Payments Company Tilt to Let Travelers Split Trip Costs

Sean O'Neill, Skift

Travelers have long asked Airbnb to make it easier to share the cost of a rental, including when they are using different currencies from a lodging host. By acquiring Tilt, the startup will likely add that service to its app.

1 month ago

Rethinking Sustainable Tourism — Digital Marketing News This Week

Rethinking Sustainable Tourism — Digital Marketing News This Week

Jeremy Kressman, Skift

Overtourism is a growing problem, so it's heartening to see Booking.com taking on the problem of sustainability in an innovative way. That said, it's still too early to tell if this is a genuine commitment to sustainability, or just a "feel-good" move to create PR headlines.

2 months ago

Skift Podcast: Megatrends Defining Travel in 2017

Skift Podcast: Megatrends Defining Travel in 2017

Hannah Sampson, Skift

Tune in for our take on the biggest — some might call them mega — trends we see in store for travel this year.

2 months ago

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

2 months ago

The Future of Smart Airports — Digital Travel Marketing This Week

The Future of Smart Airports — Digital Travel Marketing This Week

Jeremy Kressman, Skift

Given how much time we all spend at airports, it's a sector of the travel industry that's ripe for technology innovation and disruption.

3 months ago

Civil Rights Tourism Is Growing and Needs Better Apps

Civil Rights Tourism Is Growing and Needs Better Apps

Sarah Enelow, Skift

Smart destination marketing organizations will recognize that civil rights isn't just a hot-button political issue — it's a crucial part of a destination's identity, and with the right tech, it can draw visitors accordingly.

3 months ago

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

Jeremy Kressman, Skift

Love it or hate it, the online travel industry would arguably not exist without the promotional firepower generated by paid digital advertising. As more online consumers choose to avoid this advertising using ad blocking tools, it's raising some difficult questions about how travel companies should proceed.

3 months ago