Mobile

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

3 weeks ago

Skiftx Original
Mobile Devices Move Beyond Customer Service to Predict Travelers’ Needs and Solve Problems in Real Time

Mobile Devices Move Beyond Customer Service to Predict Travelers’ Needs and Solve Problems in Real Time

Jeremy Kressmann, SkiftX

Think today’s mobile-powered travel services are impressive? The coming revolution in mobile predicted by many industry experts will make the current experience seem quaint.

4 weeks ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

4 weeks ago

HNA Is Trying to Streamline Its Travel Services With New $7.5 Billion HiApp

HNA Is Trying to Streamline Its Travel Services With New $7.5 Billion HiApp

Mason Hinsdale, Jing Travel

All the details about HNA's HiApp are still not out, but this story makes the case that the company would be wise to offer services across its travel portfolio in one place.

1 month ago

CES 2018 Dispatch: Transition to 5G Mobile Will Be Transformative for Hotels

CES 2018 Dispatch: Transition to 5G Mobile Will Be Transformative for Hotels

Andrew Sheivachman, Skift

5G mobile technology isn't here yet. But once it does emerge, smart hotels will be wise to provide access to the data network at their properties.

1 month ago

Brands Must Rethink Engagement With the New Digitally Connected Traveler

Brands Must Rethink Engagement With the New Digitally Connected Traveler

Michelle Evans, Euromonitor International

Widespread digital connectivity has created a generation of travelers who are more impatient, demanding, and savvy than ever before. Travel brands must adapt to meet those needs.

2 months ago

Google Trips Takes a Baby Step Into Tours, Activities and Car Rental Offers

Google Trips Takes a Baby Step Into Tours, Activities and Car Rental Offers

Sean O'Neill, Skift

Tours-and-activities startups will be eager to see if in-destination apps from giants such as Google, Airbnb, and TripAdvisor will succeed in providing cost-effective customer leads.

2 months ago

Google Earbuds With Real-Time Translation Aren’t Much More Than a Gimmick

Google Earbuds With Real-Time Translation Aren’t Much More Than a Gimmick

Andrew Sheivachman, Skift

The future you're promised is never the future you get. Google is touting artificial intelligence-powered translation capability as a transformative feature for its users, but it's really just an impractical repackaging of existing technology.

3 months ago

Video: Facebook Chief Creative Officer Thinks Virtual Reality Is a Low Priority

Video: Facebook Chief Creative Officer Thinks Virtual Reality Is a Low Priority

Hannah Sampson , Skift

It's not surprising that the chief creative officer of Facebook thinks travel companies should get smarter about using — and ostensibly advertising on — Facebook products. But he also adds insight on why mobile is so crucial for travel companies to master and why virtual reality is less important.

3 months ago

Sponsored
From Limited Access to Multiple Touchpoints: The Future of Mobile Engagement

From Limited Access to Multiple Touchpoints: The Future of Mobile Engagement

Travelport + Skift

Brands need to deliver the right information at the right time to the right device in order to succeed with today’s travelers. Those that are engaging with customer touchpoints throughout the entire travel journey are the ones making the most impact.

4 months ago

14 Apps to Calm Your Travel Mind

14 Apps to Calm Your Travel Mind

Sean O’Neill, Skift

Permanxiety is now a sad fact of life. But you may be able to stress less if you lean on a handful of smartphone apps that can help you avoid health risks, security threats, and other potential travel snafus.

4 months ago

Loyalty-Program Fatigue and What to Do About It

Loyalty-Program Fatigue and What to Do About It

Caroline Bremner, Euromonitor International

Personalization and mobile tools will allow loyalty programs to create more compelling offers for their members in coming years. The most important advances, however, may originate outside of the travel industry.

5 months ago