Mobile

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

1 week ago

The Future of Smart Airports — Digital Travel Marketing This Week

The Future of Smart Airports — Digital Travel Marketing This Week

Jeremy Kressman, Skift

Given how much time we all spend at airports, it's a sector of the travel industry that's ripe for technology innovation and disruption.

3 weeks ago

Civil Rights Tourism Is Growing and Needs Better Apps

Civil Rights Tourism Is Growing and Needs Better Apps

Sarah Enelow, Skift

Smart destination marketing organizations will recognize that civil rights isn't just a hot-button political issue — it's a crucial part of a destination's identity, and with the right tech, it can draw visitors accordingly.

4 weeks ago

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

Jeremy Kressman, Skift

Love it or hate it, the online travel industry would arguably not exist without the promotional firepower generated by paid digital advertising. As more online consumers choose to avoid this advertising using ad blocking tools, it's raising some difficult questions about how travel companies should proceed.

1 month ago

Contrarian Flight-App Hopper Attracts $61 Million in Series C Financing

Contrarian Flight-App Hopper Attracts $61 Million in Series C Financing

Dennis Schaal, Skift

Is there a big enough market for travelers to track flights through push notifications and wait weeks or months to buy instead of going to a website and entering their itinerary details? Hopper, Hitlist, and others think Millennials and others will shop this way but there is skepticism about how large these businesses can become.

1 month ago

Honda Invests in Southeast Asia’s Grab for Motor Bike Ride-Sharing

Honda Invests in Southeast Asia’s Grab for Motor Bike Ride-Sharing

Aradhana Aravindan, Reuters

People often talk about disruption as though it is the end of the world. But Honda, in investing in Southeast Asian ride-sharing company Grab, as well as car-makers such as Volkswagen, Toyota, and General Motors, are showing that the disrupted can adapt. However, the degree to which their legacy businesses get damaged remains to be seen.

1 month ago

China’s Mapping Boom — Digital Travel Marketing News

China’s Mapping Boom — Digital Travel Marketing News

Jeremy Kressman, Skift

Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.

1 month ago

5 Key Travel Markets to Watch for Online Booking Growth

5 Key Travel Markets to Watch for Online Booking Growth

Michelle Evans, Euromonitor

All markets are not created equal, and these five have lessons that are helpful beyond their borders.

1 month ago

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Watch this Free Webinar on Best Practices in Mobile Messaging

Watch this Free Webinar on Best Practices in Mobile Messaging

LivePerson + Skift

Learn best practices for mobile messaging strategies with this video recap of our recent #SkiftWebinar hosted by LivePerson!

1 month ago

Apple Wants to Use Drones to Catch up With Google Maps

Apple Wants to Use Drones to Catch up With Google Maps

Mark Gurman, Alan Levin, Bloomberg

Since Google Maps is ubiquitous, and is one of the most popular trip-planning apps in existence, it makes sense that another monolith like Apple would push hard to compete.

2 months ago

Google Thinks Smartphone Users Want Travel Discounts and Destination Advice

Google Thinks Smartphone Users Want Travel Discounts and Destination Advice

Andrew Sheivachman, Skift

Smartphone users of travel apps don't have many apps downloaded at a time, but are willing to try an app based on recommendations from family and friends.

2 months ago

Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search

Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search

Dennis Schaal, Skift

When it comes to new tech platforms and technologies such as voice-activated search with Amazon Alexa, the advantage, in the short term, goes to the big travel tech and marketing companies, including online travel agencies and metasearch companies, because they have the engineering staff and other resources to address these disruptions.

2 months ago