Booking Sites

Skift Forum Europe: Kayak CEO on Rivals, Leadership and Strategy

Skift Forum Europe: Kayak CEO on Rivals, Leadership and Strategy

Dennis Schaal, Skift

Hafner once called metasearch a lousy business with slim margins. What's clear is some of the same dynamics making life difficult for TripAdvisor, including Google Hotel Ads and Trivago's substantial marketing spend, are also proving challenging for Kayak.

3 weeks ago

Trivago Tries to Outwit Google and 10 Other Digital Trends This Week

Trivago Tries to Outwit Google and 10 Other Digital Trends This Week

Sarah Enelow, Skift

These are the digital trends we were talking about this week.

3 weeks ago

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week

Jeremy Kressmann, Skift

Airbnb tends to get most of the credit when consumers talk about "alternative accommodation." But ultimately it may be efforts undertaken by online travel agencies like Expedia and Priceline that truly bring short-term and whole-home rentals into the travel mainstream.

3 weeks ago

5 Key Priceline Earnings Numbers That Show Why It’s Leaping Ahead

5 Key Priceline Earnings Numbers That Show Why It’s Leaping Ahead

Jared Wein, Skift

The Priceline Group continues to put up strong growth numbers despite its large size. Its massive advertising budget combined with improving conversion and growing inventory position the company to take further share of online and offline bookings.

3 weeks ago

Introducing: Skift Analyst Sessions for Research Subscribers Only

Introducing: Skift Analyst Sessions for Research Subscribers Only

Luke Bujarski, Skift

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

3 weeks ago

Skyscanner Enlists Finnair for Most Robust Airline Instant Booking Yet

Skyscanner Enlists Finnair for Most Robust Airline Instant Booking Yet

Sean O'Neill, Skift

As we've noted before, a lot of industry professionals argue that metasearch and online travel agencies will converge. Skyscanner's new way of selling Finnair's fare families may be a sign of trends to come.

3 weeks ago

Trivago Thinks It Knows How to Outwit Google

Trivago Thinks It Knows How to Outwit Google

Sean O'Neill, Skift

Trivago's CEO says his company bests Google in hotel search through brand marketing (meaning, Trivago Guy TV ads) and having a decentralized workplace (which speeds up innovation). But maybe Google's lackluster travel effort is actually due to its fear of alienating top advertisers like Priceline.

4 weeks ago

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

Sean O'Neill, Skift

How do you stay efficient and maintain core values when your company scales from 700 to 1,100 employees within a year? You get rid of most job titles and fly everyone to Ibiza for the weekend, says Trivago's managing director Johannes Thomas.

4 weeks ago

Priceline Says It Won’t Get Bogged Down by Acquisitions, Like Expedia Did

Priceline Says It Won’t Get Bogged Down by Acquisitions, Like Expedia Did

Dennis Schaal, Skift

The Priceline Group will consider various strategies to further its priority of increasing its lodging supply. The reason? The more choice, the better the conversion rates of lookers into bookers. When people tell you Airbnb won't ever get into selling hotel rooms, then consider the lessons Priceline has learned about adding rooms.

4 weeks ago

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Sean O'Neill, Skift

Your eyes weren't fooling you. Late last year, Trivago really did spend more on its TV ads than ever before in many markets. In its first financial report as a public company, the price-comparison company says the ads are working.

4 weeks ago

Ctrip’s Spending Spree and 4 Other Digital Trends This Week

Ctrip’s Spending Spree and 4 Other Digital Trends This Week

Sarah Enelow, Skift

These are the digital trends we were talking about this week.

4 weeks ago

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Gerrit De Vynck, Bloomberg

Trivago's "irritating" onslaught of advertising has helped it to rely less on paid search than many of its competitors.

4 weeks ago