Booking Sites

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HotelTonight and Expedia Offering New Twists on Hidden Hotel Deals

HotelTonight and Expedia Offering New Twists on Hidden Hotel Deals

Dennis Schaal, Skift

It's so rare to see something new in online travel. Expedia's Add-On Advantage appears to be a new wrinkle, and HotelTonight's Today's Daily Drop is a flash sale variation that disappears within 15 minutes. Both gives hoteliers new ways to target travelers, who may find some good deals in the process.

2 weeks ago

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking Slash U.S. TV Ad Spending

Dennis Schaal, Skift

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

2 weeks ago

Expedia’s Brands Explained and 13 Other Digital Trends This Week

Expedia’s Brands Explained and 13 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, Expedia was on our priority list. Check out our in-depth explainer on the group's 23 brands, then read about the future possibility of Expedia-branded hotels and the company's latest earnings report.

3 weeks ago

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Dennis Schaal, Skift

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

3 weeks ago

Travelzoo Stock Price Tumbles as Costs Devour Profit

Travelzoo Stock Price Tumbles as Costs Devour Profit

Sean O'Neill, Skift

CEO Holger Bartel has been angling his deals company into a smarter business model. But the cost of Travelzoo's investments continues to drag down earnings. Investors responded by shaving 30 percent off the company's share price on Wednesday.

3 weeks ago

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Dennis Schaal, Skift

A lot of Trivago's problems, including an advertising diss from Booking Holdings, are beyond the company's control so it is doing what it can, namely reducing advertising spend and headcount in an attempt to get into the black. Speaking of Booking Holdings, Trivago may need a dot-com-like Priceline comeback to right the ship.

3 weeks ago

Expedia’s Hotel Boss on Becoming a Global Platform

Expedia’s Hotel Boss on Becoming a Global Platform

Deanna Ting, Skift

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

3 weeks ago

Google Is Trying to Do Away With Bad Advertising

Google Is Trying to Do Away With Bad Advertising

Hannah Sampson, Skift

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

3 weeks ago

Every One of Expedia Group’s 23 Brands, Explained

Every One of Expedia Group’s 23 Brands, Explained

Sean O'Neill, Skift

Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk.

3 weeks ago

Oral History: Ebookers and LastMinute Deals Showed Mergers Can Be a Blood Sport

Oral History: Ebookers and LastMinute Deals Showed Mergers Can Be a Blood Sport

Dennis Schaal, Skift

When mergers go awry, it isn't always merely because the acquired company was a dog. Sometimes the purchaser likewise screws the whole thing up.

3 weeks ago

Google’s EU Fine and 10 Other Digital Trends This Week

Google’s EU Fine and 10 Other Digital Trends This Week

Sarah Enelow-Snyder, Skift

This week in digital news, the European Commission may soon scrutinize Google's travel products, and big travel tech players handle recent leadership changes. And don't miss our new podcast: The Amazon Factor in Travel.

3 weeks ago

Skift Podcast: The Amazon Factor in Travel

Skift Podcast: The Amazon Factor in Travel

Hannah Sampson, Skift

Tune in for an expert take on how Amazon has already dabbled in travel and how the retail giant might return.

4 weeks ago

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