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Kayak CEO on Giving Consumers a Choice and 10 Other Digital Trends This Week

Kayak CEO on Giving Consumers a Choice and 10 Other Digital Trends This Week

Sarah Enelow, Skift

These are the digital trends we were talking about this week.

1 day ago

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Jason Clampet, Skift

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

3 days ago

Did the Trivago Guy Just Lose His TV Gig?

Did the Trivago Guy Just Lose His TV Gig?

Dennis Schaal, Skift

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

5 days ago

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

7 days ago

Microsoft Bets on Artificial Intelligence and 7 Other Digital Trends This Week

Microsoft Bets on Artificial Intelligence and 7 Other Digital Trends This Week

Sarah Enelow, Skift

These are the digital trends we were talking about this week.

1 week ago

Hotels Still Afraid to Take on Expedia and Booking.com Despite Rule Changes

Hotels Still Afraid to Take on Expedia and Booking.com Despite Rule Changes

Patrick Whyte, Skift

While European Union competition authorities might be happy with the results of their crackdowns, it doesn't look like much has changed. The market still makes it difficult for both smaller online travel agencies and the hotels themselves to compete.

2 weeks ago

Google Trials Travel Package Metasearch and 16 Other Digital Trends This Week

Google Trials Travel Package Metasearch and 16 Other Digital Trends This Week

Sarah Enelow, Skift

These are the digital trends we were talking about this week.

2 weeks ago

EU Finds Most Travel Websites in Europe Mislead on Pricing Information

EU Finds Most Travel Websites in Europe Mislead on Pricing Information

Robert-Jan Bartunek, Reuters

It is not a shock that some websites in Europe -- and elsewhere -- mislead consumers on pricing as initial search results don't match final price. But the extent of the problem as cited by the European Commission, without naming names, is appalling.

2 weeks ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

2 weeks ago

Travel Disruption and Reinvention Top of Mind at Skift Forum Europe

Travel Disruption and Reinvention Top of Mind at Skift Forum Europe

Dennis Schaal, Skift

Disruption is more fun when you're the disruptor. The speakers and attendees at the inaugural Skift Forum Europe are doing what they can to be on the right side of the equation.

2 weeks ago

Skyscanner CEO: Great Engineering in Metasearch Beats Marketing Muscle

Skyscanner CEO: Great Engineering in Metasearch Beats Marketing Muscle

Andrew Sheivachman, Skift

It's not a surprise that Skyscanner is looking to Chinese trends as it becomes a part of Ctrip. The storefront model it has outlined, however, is getting somewhat of a cold reception from competitors.

2 weeks ago

Momondo CEO Says Rival Skyscanner’s Strategy Would Confuse Consumers

Momondo CEO Says Rival Skyscanner’s Strategy Would Confuse Consumers

Dennis Schaal, Skift

Whether it's a booking site or a hotel, how do you create differentiation where there is so much sameness all around? Create a brand that consumers love and want to engage with.

3 weeks ago