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North America & Caribbean

Skift Podcast: Puerto Rico and the Fight for Caribbean Tourism

As they try to promote tourism amid a Zika outbreak, Caribbean destinations — and especially Puerto Rico — are facing challenges. Spreading information about efforts to combat the spread, targeting visitors who are least threatened by the virus, and running promotions to spark demand are some of the efforts Puerto Rico's tourism leaders are employing.

2 weeks ago

Orlando Tourism Is Taking a Hit From Brazil’s Woes and Higher Theme Park Prices

The bad news has kept on coming for Orlando, so we aren't surprise by the dip so far in visitor numbers. Industry leaders have said they are working hard to control the threat of mosquitoes, which is important: They need Zika to stay away.

2 weeks ago

Another Boat Heads to the Mississippi as Americans Get Curious About U.S. River Cruising

River cruising in the United States is growing slowly, but we expect to see this segment continue to gain popularity — especially with travelers who are fond of the close-to-land experience but don't want to travel overseas.

2 weeks ago

Behind Orlando’s New IBM Watson-Powered Travel App

Although Visit Orlando's new AI-powered travel app still has kinks, it shows the power of machine learning to provide more contextual and customized information to travelers — most of the time.

2 weeks ago

Miami Business Owners Miss Tourists, Want Zika Warnings to End

Local officials have worked hard to address the Zika threat, but fear by some locals and failure by the U.S. House of Representatives to provide funding have made matters more difficult.

3 weeks ago

The Families and Friends of 9/11 Victims Turned Tour Guides

The conversion of the former World Trade Center into a tourist attraction has been a strange one, but the perspective of people who were closely touched by the events of 9/11 adds a valuable perspective.

3 weeks ago

Cuba’s Tourism Boom Doesn’t Extend Far Past Havana

The Cuba government also needs to do much more to make travel between cities easier and make visits to destinations much, much less bureaucratic.

3 weeks ago

Fathom Adds More Cuba Sailings, Cuts Back on Dominican Republic

The concept of a cruise to Cuba — even one without typical beach-day shore excursions — is easier to communicate than a social impact trip to the Dominican Republic. Even though voluntourism was the original goal of Fathom, we're not surprised that the cruise line is making the business decision to cater to the highest demand.

3 weeks ago

Cuba’s Tourism Thaw With the U.S. Has Been Great News for Its Military

One could easily argue that nothing is hindering progress more in Cuba than its government and its military's lack of skill and experience to do even the simplest things well. It is not competent enough to run a simple tour bus or tiny restaurant, let alone a UNESCO site.

3 weeks ago

St. Louis Rethinks Tourism Marketing in Response to Ferguson Violence

The Ferguson violence in 2014 rightly highlighted St. Louis' deep problems with systematic racism. While this is certainly no cure for that, the city's new coalition of tourism and business interests should inspire other cities to develop stronger public-private partnerships that benefit both visitors and their local communities.

3 weeks ago

Half of Americans Took Little to No Vacation This Summer

U.S. workers are starved for decent time off. Is there a way to combine American productivity with European vacation skills? We sure hope so.

3 weeks ago

U.S. Domestic Leisure Travel Sees Lowest Growth Rate Since 2012

The outlook for travel in the U.S. is somewhat cloudy. Low gas prices are bolstering domestic travel, even if its growth rate is creeping downward. The high value of the U.S. dollar and other factors like the upcoming presidential election, however, are suppressing international inbound travel.

3 weeks ago

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