Europe

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What It Means to Be an Emerging Destination in New Europe: A Sofia Deep Dive

What It Means to Be an Emerging Destination in New Europe: A Sofia Deep Dive

Rebecca Stone, Skift

While destinations with overtourism issues are getting a lot of attention, other cities are emerging as new frontiers for tourism. Sofia, Bulgaria, is one of those cities with a unique opportunity to declare to the world what it wants to be as a destination, and to define a vision and strategy for how tourism can develop sustainably.

3 months ago

New Cultural and Business Hub Will Reshape Zurich’s Tourism Image

New Cultural and Business Hub Will Reshape Zurich’s Tourism Image

Laura Powell, Skift

As we have seen in recent years, new multi-use developments can have transformative effects on under-utilized sections of major cities. Zurich is banking on The Circle to create a new reason for tourists to visit the city.

4 months ago

Why Europe Needs to Make Long-Haul Travel Easier

Why Europe Needs to Make Long-Haul Travel Easier

Hannah Sampson, Skift

Europe has seen significant tourism growth recently, but there is still more the destination can do to encourage visitors to come from afar.

4 months ago

What a Month of Bicycle Rides Through Valencia Reveals about Authenticity in Tourism

What a Month of Bicycle Rides Through Valencia Reveals about Authenticity in Tourism

Rebecca Stone, Skift

For all its imperfections, Valencia still has its spirit and a sense of authenticity that other destinations have lost in some ways in the age of overtourism. As the city fights to maintain equilibrium, it has a unique opportunity to set an example via the proper management of tourism. Don't put doors in the field. Set up bike lanes instead.

4 months ago

Russia Enjoys Short-Term Tourism Boost Thanks to World Cup Arrivals

Russia Enjoys Short-Term Tourism Boost Thanks to World Cup Arrivals

Angela Charlton, Associated Press

So far the World Cup appears to have been a big success for Russia — especially with the national team doing so well. The big issue the country has is keeping the tourism feel-good factor going after the tournament has ended.

4 months ago

Old World French Countryside is Getting New Luxury Hotels This Summer

Old World French Countryside is Getting New Luxury Hotels This Summer

Nikki Ekstein, Bloomberg

Just another reason for the rich and famous to pay a visit to the French countryside this year. The bourgeois traveling class will come, too, but they'll probably opt for a train or car rather than a private yacht.

5 months ago

London Uses Mobile Gaming App to Help Tackle Overtourism

London Uses Mobile Gaming App to Help Tackle Overtourism

Dan Peltier, Skift

Many travelers are glued to their phones, so why not put them to even greater use? That's what London tourism officials are hoping to do but whether this will actually help disperse tourism throughout the city rather than generate revenue for already crowded attractions remains to be seen.

5 months ago

Lonely Planet to Investigate Racial Profiling in Switzerland

Lonely Planet to Investigate Racial Profiling in Switzerland

Mara Bernath, Bloomberg

By extension, we wonder if the same kind of travel warning should be issued for the United States.

5 months ago

Video: Iceland Denies Overtourism as Europe Searches for Solutions

Video: Iceland Denies Overtourism as Europe Searches for Solutions

Dan Peltier, Skift

Iceland doesn't believe it's overrun with tourists but it's also been proactive in managing tourism growth. That's in sharp contrast to many other destinations only focused on higher numbers with no long-term game plans.

5 months ago

Scandic Hotels Hopes Currency and Warm Weather Will Help Fill Beds This Summer

Scandic Hotels Hopes Currency and Warm Weather Will Help Fill Beds This Summer

Hanna Hoikkala and Niklas Magnusson, Bloomberg

Scandic Hotels isn't just counting on summer heat and a weak krona to put more heads in beds this summer. It's also investing in its digital and customer experiences that could also entice people to book stays.

5 months ago

Austrian Ski Destination Turned Film Location Is Getting an Immersive James Bond Museum

Austrian Ski Destination Turned Film Location Is Getting an Immersive James Bond Museum

Jason Tesauro, Bloomberg

Being "closer to a movie than to a traditional museum" is a minimum requirement these days, especially given the cost of building even a small set of galleries. Mere art on the wall doesn't cut it anymore.

5 months ago

Iceland’s Tourism Sector Is Hoping for a World Cup Boost

Iceland’s Tourism Sector Is Hoping for a World Cup Boost

Ragnhildur Sigurdardottir, Bloomberg

It's funny how quickly things can change. Maybe it's actually a good thing that growth is slowing. It will give Icelanders an opportunity to re-evaluate what kind of tourism they actually want.

5 months ago