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Australia, NZ & South Pacific

Qantas Holds Tech Talk in the Skies During Australian Start-Up Flight

Qantas promotes Australian leaders in technology and science with a special tour of Silicon Valley, and inspires passengers onboard with the world's first Tech Talk in the sky. Helping startups is the new startup for the aviation industry. We’re not sure what to make of this trend yet. Give us a minute.

8 months ago

New Tahiti Tourism Campaign Ditches Scenery for Spiritual Harmony

Tahiti Tourisme's new video and marketing campaign deliver a solid impact, but it needs to ramp up the online experience as well to really sell the message to leisure travelers and corporate incentive travel planners.

8 months ago

Tourism Isn’t Yet the Perfect Replacement for Shrinking Dairy Business

Tourism can solve some problems, but others need a more complicated approach to economic support.

8 months ago

Hawaii Tourism Authority Faces Local Challenges After Staff Departures

Transparency is never a bad thing when a tourism board is making big shifts away from earlier positioning.

8 months ago

Hawaii Says It Set New Tourism and Spending Records in 2015

With Hawaii it's all about an abundance of flights that makes growth possible.

8 months ago

Tourism Australia Introduces Chris Hemsworth as Its New Crocodile Dundee

Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.

8 months ago

Hawaii Is Hot and Airlines Have More Cool Ways to Get There

What's not to love about Hawaii? The extended codeshare service between JetBlue and Hawaiian will also strengthen both airlines by creating new connections from the East coast to the islands, and beyond, for travellers from the U.S. and Asia.

9 months ago

Larry Ellison Selling Hawaii’s Island Air to Investment Group

Hawaii needs a greater diversity of transport options between islands. New ownership may give Island what it needs to be a bigger part of this.

9 months ago

Australia Tourism Turns to User-Generated GoPro Films for New Year’s Eve Bash

This Tourism Australia project is a mashup of next-gen destination video marketing using GoPros, projection mapping, user-generated content, and social media influencers — and it didn't cost a lot to produce.

9 months ago

Hawaii Turns to Southeast Asia for a New Generation of Tourists

The ongoing succes of travel from China, Japan, and Korea is reason enough for Hawaii to keep looking towards Asia for growth.

10 months ago

Tourism Australia Uses Food to Drive Luxury Travel Spending

The success of Tourism Australia's culinary promotion and luxury branding is based on how the stakeholders are all aligning around the message, as much or more so than the actual travel product itself.

10 months ago

Tourist Bungee Jumping Provides Bright Spot in New Zealand’s Economy

Tourists are more fickle then milk, so New Zealand needs to make sure its solutions are more diverse than tying a few extra bungee cords to bridges.

10 months ago