Australia, NZ & South Pacific

Page 2

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Dan Peltier, Skift

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.

9 months ago

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Dan Peltier, Skift

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

9 months ago

Australia Tourism Poised to Capitalize on the Commonwealth Games

Australia Tourism Poised to Capitalize on the Commonwealth Games

Allan Leibowitz, Skift

Tourism on Australia’s Gold Coast is booming ahead of the April Commonwealth Games. The challenge for operators, buoyed by strong demand, is to deliver memorable experiences to justify the high rates — and stimulate demand after the athletes go home.

10 months ago

Bali Hotels Face Occupancy Crisis Because of Volcano in Busy Tourism Season

Bali Hotels Face Occupancy Crisis Because of Volcano in Busy Tourism Season

Harry Suhartono, Kyunghee Park and Yudith Ho, Bloomberg

The volcanic eruption in Iceland put that country on the world's tourism map. Bali is already well-known, and there is little positive fallout from the volcanic disruptions there.

10 months ago

Australian Tourists in Bali Stranded by Volcanic Smoke Seek Help

Australian Tourists in Bali Stranded by Volcanic Smoke Seek Help

Rod McGuirk, Associated Press

As volcano Mount Agung continues to spew ash into the atmosphere and winds change direction regularly, the situation remains a fluid one for stranded travelers. But the long-term impact on Balinese tourism will probably be small.

11 months ago

Tourists Will Soon No Longer Be Able to Climb Uluru in Australia

Tourists Will Soon No Longer Be Able to Climb Uluru in Australia

Associated Press

For years, tourists failed to grasp the spiritual significance of Uluru to the Anangu people, but with fewer visitors now wanting to climb the rock formation it seems logical to stop it all together.

12 months ago

New Zealand to Rebuild ChristChurch Tourism Attraction After Much Infighting

New Zealand to Rebuild ChristChurch Tourism Attraction After Much Infighting

Nick Perry, Associated Press

It shouldn't have taken a half-dozen years to decide on a rebuilding plan of the iconic church. Let's pray that the 10-year timetable to reopen doesn't get elongated further.

1 year ago

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

Andrew Sheivachman, Skift

There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.

1 year ago

Singapore’s Cruise Ships Are Luring Indian Visitors in Droves

Singapore’s Cruise Ships Are Luring Indian Visitors in Droves

Krystal Chia, Bloomberg

Indians are flocking to Singapore because the city-state is a hub port near many attractive Southeast Asian cruise destinations in Malaysia, Thailand, and Vietnam. Cruise lines are adding ships and routes, which could fuel the trend.

1 year ago

New Zealand Appoints Bryce Dallas Howard as Its Newest Tourism Ambassador

New Zealand Appoints Bryce Dallas Howard as Its Newest Tourism Ambassador

Nick Perry, Associated Press

Just who makes the cut as a tourism ambassador for different destinations is a baffling science, but if Howard can relate with travelers by sharing her own lifelong experiences of visiting New Zealand, it'll be a big plus for the destination.

1 year ago

Australia May Also Ban Laptops in Aircraft Cabins

Australia May Also Ban Laptops in Aircraft Cabins

Rod McGuirk, Associated Press

It looks like calls for the laptop ban are intensifying across the world. This is bad news for flyers and airlines alike.

1 year ago

New Zealand Has Reduced Its Outlook on Chinese Tourism

New Zealand Has Reduced Its Outlook on Chinese Tourism

Tracy Withers, Bloomberg

Tourism has quietly become New Zealand's top export. But uncertainty surrounding the desire and ability of Chinese travelers to visit has drastically reduced its outlook for the future.

1 year ago