Australia's most sensitive tourist attraction has been under threat by energy companies and terrible politics the last few years. Now it's Mother Nature's turn.
Qantas promotes Australian leaders in technology and science with a special tour of Silicon Valley, and inspires passengers onboard with the world's first Tech Talk in the sky. Helping startups is the new startup for the aviation industry. We’re not sure what to make of this trend yet. Give us a minute.
Tahiti Tourisme's new video and marketing campaign deliver a solid impact, but it needs to ramp up the online experience as well to really sell the message to leisure travelers and corporate incentive travel planners.
Tourism can solve some problems, but others need a more complicated approach to economic support.
Transparency is never a bad thing when a tourism board is making big shifts away from earlier positioning.
With Hawaii it's all about an abundance of flights that makes growth possible.
Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.
What's not to love about Hawaii? The extended codeshare service between JetBlue and Hawaiian will also strengthen both airlines by creating new connections from the East coast to the islands, and beyond, for travellers from the U.S. and Asia.
Hawaii needs a greater diversity of transport options between islands. New ownership may give Island what it needs to be a bigger part of this.
This Tourism Australia project is a mashup of next-gen destination video marketing using GoPros, projection mapping, user-generated content, and social media influencers — and it didn't cost a lot to produce.