Cruise News

Cruise Lines Are in the Middle of a Branding Evolution

Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.

Sustainability Is Still a Work in Progress for Cruise Lines

Consumers have become more conscious of the effect of travel on the environment. As one of the bigger polluters in travel — airlines win hands down, we know — cruise lines need to do more to explain the benefits of this to their customers, who often only care about a "deal."