Outside of a sports stadium, we can think of few things outside of a cruise terminal which do more to negatively impact the people who live next door in a way that only benefits people who live far away.
Cruise operators say one of their biggest challenges is raising awareness of cruising as a vacation option. Getting their product in front of new audiences is a start.
Lindblad Expeditions is trying to reach affluent, active travelers with plenty of time to spend exploring as the company embarks on a five-year growth plan.
The CEO of Celebrity Cruises has said she wants the cruise line's marketing to stand out from the rest of the industry. Hiring an outsider — from Airbnb no less — shows how serious she was.
We don't see a variation of Boaty McBoatface on the horizon for any Royal Caribbean ships, but the April 1 announcement did generate some attention — which was, of course, the whole point.