Private membership club Soho House aims to debut a digital membership for people to get to network and otherwise get to know one another before meeting at one of its properties.
Soho House founder Nick Jones confirmed that tidbit this week, according to Hospitality Insights.
“Lots of businesses, friendships, relationships have been created by a Soho House in a city. It’s only natural that we want to do that digitally as well. We want to become properly hybrid so members can digitally connect before physically meeting in one of the Houses,” said Jones, who spoke at the International Hospitality Investment Forum in Berlin on Thursday.
Jones also said Soho House would reverse its net losses into net profits in the near future.