The trade group Hospitality Financial and Technology Professionals (HFTP)— which produces the world’s largest hotel technology trade fairs — rejected on Monday an unsolicited merger offer by the American Hotel and Lodging Association (AHLA), the largest U.S. hotel lobby.
The hotel technology career group is best known for putting on HITEC (Hospitality Industry Technology Exposition and Conference) trade fairs in several markets.
The trade group justified turning down the merger offer by saying the groups were mismatched. HFTP is a “global association with members from the entire hospitality spectrum” and wasn’t a comparable match with “a North American association with an advocacy focus whose constituents are primarily hotels.”
Sounds true. But HFTP also probably didn’t want to share revenue from its trade shows. Or AHLA didn’t offer enough money, because HFTP CEO Frank Wolfe is said to live up to his Wolfe surname in negotiations.
The hotel lobby ought to go after HSMAI Americas, an organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry, instead. But it won’t be cheap, either.Read the statement