Expedia Group announced the launch of a startup accelerator to empower innovation on its business to business platform.

Selected startups — and small businesses, as well — would get technology and business development support, mentorship from Expedia Group personnel as well as outside experts, a non-equity grant, and access to the Expedia Group platform and products.

Companies can apply to the Open World Accelerator program by October 21 here. To qualify they must be striving to make the travel industry “more open and accessible,” be less than a decade old, and already have at least a minimum viable product.

Archana Arunkumar, Senior Vice President of Platform. “Expedia Group’s mission is to power travel for everyone, everywhere,” said Archana Arunkumar, Expedia Group’s senior vice president of platform in a statement. “Open World Accelerator is specifically designed to drive innovation in the industry, remove barriers to travel, and enable startups and SMBs to build capabilities on Expedia’s Open World™ technology platform that significantly improve the experience for every traveler.”

Tags: expedia, startups, sustainability, technology