Caesars Entertainment is adding an online travel agency business model, as it launches a new website that lets guests books flights as well as their accommodation.
The resort operator’s new “Caesars Rewards Travel Bundle” venture, as reported by Skift’s Daily Lodging Report, is powered by Snowstorm Technologies.
To coincide with the new Caesars website (caesars.com/flights-hotels) Snowstorm has launched new division called yourWurld. It describes it as a “turnkey packaging technology solution combined with global content and fulfillment services.”
Snowstorm now wants to target other hotel groups so it can build packaging solutions for them as well.
Caesars claims it is the first time a major domestic casino company in the U.S. has added this type of model. It’s being rolled out in Las Vegas first, before onboarding its 50 other properties in the U.S. later this year. Car rental, dining and entertainment (through Ticketmaster) will be added at a later date.
It will only sell accommodation for its own properties.
Guests can earn Caesars Rewards credits when booking packages, and redeem them at its gaming destinations or online. The company says it has 60 million Caesars Rewards members in the U.S.