Travel search volume in the Asia Pacific region rose over 50 percent year over year in the fourth quarter last year, according to Expedia Group. The region’s strong performance led global travel search volume, which rose by 10 percent year over year.
Asia Pacific’s search volume boost in the fourth quarter was likely driven by China, Japan, South Korea and other countries in the region relaxing restrictions, according to Expedia. China relaxed its Covid-19 restrictions in December. For three years, China was absent from the global tourism economy.
Longer booking windows were also more popular in the Asia-Pacific in the fourth quarter. Booking windows of 61-to 90-day windows grew by 30 percent quarter over quarter. Booking windows of 31-to-60 day windows grew by 25 percent quarter over quarter.
Asia Pacific travelers also stayed at destinations longer. Average length of stay increased by nearly 5 percent year over year. For the month of December alone, Asia Pacific traveler stays rose nearly 30 percent year over year.