As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday.

Moevenpick Hotel Basel junior suite accor
A junior suite at the Moevenpick Hotel Basel. Source: Accor.

Deputy Group CEO Jean-Jacques Morin heads the executive committee and serves as CEO of the Premium, Midscale and Economy division, taking in brands such as ibis, Novotel, Mercure, Swissôtel, Mövenpick, and Pullman. Accor structured the unit around four regions: the Americas; Europe and North Africa; Middle East, Africa, Turkey & Asia Pacific, and Greater China.

Group Chairman and CEO Sébastien Bazin leads the Luxury and Lifestyle division, serving as the division’s CEO. This division includes Raffles & Orient Express; Fairmont; Sofitel MGallery & Emblems, and Ennismore.

“Accor’s new organization is now being implemented progressively throughout the first quarter of the year depending on local legislations, particularly regarding the obligations to consult staff representatives,” the company stated. “The new structure will allow the Group to accelerate growth and better address market developments, deliver the highest possible levels of service for all its stakeholders, facilitating accurate and effective fulfilment of guest needs and expectations, and providing clarity and performance to its partners.”

The reorganization brings to the fore the possibility of divestitures, Skift reported in July.

The restructuring of Accor’s operations was originally pegged to take place October 1, 2022.

Tags: accor, ennismore, fairmont, ibis, novotel, orient express, pullman, sofitel, swissotel