Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.


Wyndham Program to Boost Black Hotel Ownership Signs 18 Deals

1 month ago

Last July, Wyndham Hotel & Resorts unveiled an effort to help Black dealmakers, franchisees, and developers join the club of hotel entrepreneurship. The U.S.-based hotel franchisor updated the media on Wednesday about the U.S. effort, saying it has signed deals for 18 hotels.

Wyndham — which calls its program Bold[Black Owners and Lodging Developers] — highlighted two Black hotel investors as examples.

Twin brothers Dubi and Chuchu Ajukwu, had invested before in residential and commercial real estate as co-managing partners of VANA Partners. But they hadn’t considered investing in hospitality until the Wyndham program.

Pictured are Dubi Ajukwu (left) and Chuchu Ajukwu (right), who are participating in a Wyndham entrepreneurship program. Source: Wyndham Hotel & Resorts.

“Participating in BOLD by Wyndham has not only enabled us to break into competitive markets with immense growth potential but also allowed us to leverage the scale and resources of the world’s largest hotel franchising company,” said Dubi Ajukwu.

The developers wanted a segment with strong long-term growth in markets that most excited them. It helped them identify the extended-stay sector and to set a goal of owning several properties throughout Florida and the Southeastern U.S., with the brothers hoping to break ground on their first hotel, an ECHO Suites Extended Stay by Wyndham brand, in Daytona Beach later this year.


Wyndham’s First Echo Hotel Will Likely Debut in Virginia

7 months ago

Wyndham Hotels & Resorts has been teasing since March its plans to debut an economy extended-stay brand, apparently named Echo. On Wednesday, Sandpiper Hospitality filed plans to build what will likely be the first Echo hotel in western Henrico, Virginia, according to a news report.

“Plans show the Echo hotel would reach four stories and include 124 rooms and 133 parking spaces,” reported Richmond BizSense. “HG Design Studio is listed as the project’s landscape architect.”

The site is at 9940 Independence Park Drive. Intriguingly, the rendering submitted by Sandpiper Hospitality showed the name of the hotel being Echo. Until now, the project had been referred to by Wyndham as Project Economy Hotel Opportunity.

Wyndham executives said earlier last month they had deals with developers to roll out 72 projects, with a goal of 300 hotels over the next decade.

See the Richmond BizSense news article here




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