Movie actor Ed Norton is working with the former president of Six Senses on developing a new eco-resort in Kenya.
“There’s going to be an announcement in the spring, about a new, global luxury brand,” he revealed on stage at the World Travel and Tourism Council Global Summit, held in Saudi Arabia this week.
“A good friend of mine who ran Six Senses from its inception, up to when InterContinental Group bought it, and my friends at the Discovery Land Development Corporation, they have a big announcement in the spring. And we’re working with them to build state-of-the-art sustainable camps in Kenya, that will come over the next couple of years.”
According to reports, Bernhard Bohnenberger, former president of Six Senses and now CEO of Discover Collection, has worked with Norton on selecting three safari lodges and one beach resort.
Norton shared the news while speaking with Fahd Hamidaddin, CEO of the Saudi Tourism Authority, about which resorts were taking sustainability seriously.
He revealed that the camps in Kenya would fully electrified and features electric vehicles, while water would be sustainably sourced and only locals would be employed. Norton said he wanted the camps to act as a model for what can be done.
The “Fight Club” actor, who has spent many years as an environmental activist and social entrepreneur, also acts as ambassador to the Kenya Tourism Board.
CORRECTION: An earlier version of this article stated the Six Senses founder was involved. This updated version includes a report on Bohnenberger.