Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Tourism

Thailand’s ‘Meaningful Relationship’ Campaign Romanticizes Tourism

4 months ago

The Tourism Authority of Thailand unveiled a new marketing campaign “Meaningful Relationship” at the World Travel Market event in London on Monday.

The heart of the campaign is to encourage tourists to create more than just travel memories, it’s about fostering connections with the people, communities, nature and Thailand itself.

In tune with evolving travel trends, Thailand recognizes the modern traveler’s inclination towards prioritizing experiences over ticking off bucket-list destinations.

The “Meaningful Relationship” campaign seeks to tap into this shift, inspiring travelers to form connections that transcend the ordinary and ultimately foster a bond with oneself.

The Film

The advertising film features tourists from Korea, France, and Portugal, showcasing the attractions of Kanchanaburi, Chumphon, Nakhon Phanom, and the vibrant metropolis of Bangkok.

Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, shared the campaign’s vision, stating, “The new ‘Meaningful Relationship’ marketing communication concept is designed to encourage travelers to engage in a meaningful connection, whether it is with themselves, the local people, the community, nature, or even with Thailand. When travelers form a relationship with the people they meet and the place they visit, they will have an opportunity to create lifelong friends, cherished recollections, and enjoyable moments.”

Moreover, December will also witness the launch of the “Thailand Always Cares” campaign, emphasizing Thailand’s commitment to ensuring a memorable experience for tourists.

Latest Tourism Figures from Thailand

Thailand’s ambitious goal is to attract 25-30 million tourists and generate THB 1.5 trillion ($43 billion) in revenue by the end of this year.

According to the latest available data, in the first 10 months of 2023 (January 1-October 31), Thailand recorded over 21.6 million arrivals and generated over THB 927 billion ($26 billion) in tourism revenue. The top five source markets being Malaysia, China, South Korea, India and Russia. 

The 2024 target is set at total revenue of THB 3 trillion ($84 billion) with THB 1.92 trillion ($54 billion) coming from the international market.

After granting visa free entry to Chinese tourists from September onwards, Thailand announced last week that it would grant visa-free entry to citizens from India and Taiwan from November 10 till May 2024.

Ground Transport

Southeast Asian Destinations Steer Tourists Towards Road Trip Holidays

1 year ago

In a bid to encourage tourists to explore the region by road, the 10 member states of the Association of Southeast Asian Nations (ASEAN) have come up with a driving tourism manual.

The guidebook contains information on driving in Thailand, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, and Vietnam and also includes a list of suggested tour routes.

Available for free download, the guidebook is an initiative under the ASEAN Tourism Strategic Plan 2016-2025, with Thailand’s Department of Tourism as its main coordinator.

The ASEAN Tourism Strategic Plan 2016-2025, sought to implement the agreement on the recognition of domestic driving licenses issued by ASEAN members states to promote drive/overland tourism across the region.

The information in the manual has been collated to help make the self-drive journey a seamless one among destinations in the region, based on connectivity, openness and mutual sharing of tourism experiences.

Designed to help driving tourists create their own itineraries, the guidebook contains information to help tourists traveling to Southeast Asia by land, including visa and entry requirements, vehicle permits, cross-border procedures, required documents, speed limits as well as emergency contact numbers.

A map also indicates the countries that drive on the left side of the road and those that drive on the right side.

To encourage tourists to explore lesser-known destinations, the guidebook also recommends self-drive routes for each country covering major highlights and second-tier destinations, and cross-border routes combining different countries.

The self-drive tourism manual is meant for travellers coming from within Southeast Asia as well as for international tourists coming from other continents, Yuthasak Supasorn, the governor of Tourism Authority of Thailand said in a press statement on Monday.

“International travelers could, for example, combine a visit to Thailand with visits to Laos, Myanmar, Cambodia, or Malaysia to be enjoyed at their own pace, along their own routes while exploring the many diverse cultures, attractions, and landscapes of this fascinating region,” Supasorn said.