Skift Breaking News Blog

Short stories and posts about the daily news happenings around the travel industry.

Tour Operators

Rival Tour Operators G Adventures and Intrepid Travel Launch Ad Campaigns on the London Underground

1 day ago

You know travel is back when….arch rival tour operators G Adventures and Intrepid Travel have both unveiled new ad campaigns targeting commuters across London’s transport systems. 

G Adventures’ “When was the last time you felt like this?” campaign, in which the company aims to showcase the joys of small-group adventures, features digital posters in London Underground stations and escalators. The month-long promotion, which is taking place while rail strikes disrupt travel in the United Kingdom, is targeting prospective customers who have returned to their offices.

“With London office workers quickly returning to our capital, that sense of ‘Groundhog Day’ was starting to set in,” said G Adventures Marketing Director Ant Stone.

London’s free newspapers, the Evening Standard and Metro, will also feature weekly content from G Adventures.

Meanwhile, Intrepid Travel has posted ads in London Underground stations and on buses, among other places, featuring the slogan “Travel Is Back For Good.” It’s the company’s first-ever big brand campaign in the UK.

Online Travel

TourRadar and Lastminute.com Partner on Bike Tours in Tandem With Tour de France Sponsorship

1 day ago

Just in time for next month’s Tour de France, where it is the official travel sponsor, Switzerland-based Lastminute.com debuted multi-day bike holidays powered by adventure-booking platform TourRadar.

Amsterdam bikes
City bike tour in Amsterdam

“Travel like the locals do on a bicycle adventure,” a promo on Lastminute.com reads. “Ride off-the-beaten-track through the hills of Northern Thailand, glide past the sweet-scented fields of Provence or let the aromas of Tuscan vineyards delight you after a long days’ ride. From mountain biking to road cycling, a tour on two wheels invites you to experience a whole new world – whether it’d be cruising through the sunlit trails of Vermont or when conquering a steep ascent on Nepal’s mighty cycling routes.”

TourRadar specializes in a variety of adventure tours, and the company is based in Vienna.

The 21-stage Tour de France will take place in Denmark, France, Belgium, and Switzerland July 1-24.

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