Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Tourism

Nepal Bars TikTokers From Some Tourist Sites

2 months ago

Nepal’s would-be social media influencers would now have to scout for new locations as the country has barred shooting of TikTok videos at some heritage sites.

Popular tourist sites in the Nepalese capital of Kathmandu, including Boudhanath Stupa, the Ram Janaki temple and Gadhimai temple as well as the Buddhist pilgrimage site of Lumbini now display signs reading “No TikTok.”

Owned by the China-based tech giant ByteDance, TikTok is one of the most popular social media apps in Nepal. According to a 2022 survey, more than 55 percent of respondent in Nepal said they had been using the app.

“Don’t make ads, make TikToks,” says a new campaign launched by TikTok for Business. The app is one of fastest growing social media platforms with over a billion users. Users spend an average of 52 minutes on the app every day.

Many in Nepal blame TikTokers for creating a nuisance by playing loud music at sites frequented by pilgrims from all over the world, according to a Rest of World report. The same tourists, who some believe frequent these places after watching such TikTok videos.

Studies have revealed that travelers are increasingly relying on social media to make their travel choices. However, reports also state the impact of sudden destination popularity through social media.

The local community at in Hainan Island’s Tropical Rainforest National Park have had to deal with a massive tourist flow after various TikTok videos went viral.

Travel Technology

Snap Is Launching Dynamic Travel Ads Globally to Target Gen Z Vacationers

4 months ago

Snap claimed Etihad trimmed its “costs per flight search” four-fold using Snap’s new dynamic travel ads, which is now rolled out globally.

This ad format, according to Snap, is a travel category expansion that enables advertisers, including airlines, hotels, destinations and tour operators, to engage in advanced audience targeting based on a Snapchatter’s travel intent and backed by local relevance.”

“With travel demand seeing a continued strong recovery in Q1 2022, we were of course keen to capitalize by converting existing customers and, importantly, acquiring new ones,” Phil Dodwell, who heads marketing at Etihad, said in a statement. “However, the marketplace for air travel remains highly competitive so ensuring relevance is key.”

He said the airline will be continuing to use Snap’s dynamic travel ads in the second quarter, and particularly likes the format’s prospecting capabilities.

Snap’s prime users are Gen Zers and Millennials.

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