Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Short-Term Rentals

RedAwning Upgrades Guest Communication For Superhosts

3 months ago

California-based RedAwning has introduced updates to its communication features for Airbnb superhosts. 

The new communications hub communication features include:

  • Centralized communications management , where hosts can send messages from their email, mobile phone, or via the RedAwning Portal or the mobile app, to guests which will then appear on their booking platform or email or text inbox. 
  • Automated messaging for hosts, with customization of design and text for all messages.
  • Automatic conversion of PDF attachments to channel inboxes.

“The fundamental core idea that you’re in the hospitality business is not what people necessarily think of when they think they’re in the rental business,” Red Awning CEO Tim Choate said. “So by using AI and real hospitality thinking, we’re hoping that we can get people to both be very efficient but also be able to personalize and customize something that’s very professional and hospitality oriented.”

Although this particular launch doesn’t have ChatGPT add-ons, Choate hinted at that being the second phase of this launch.

“The next phase for communication, which we’ve already been working on for a while, is integrating AI features,” Choate said. “But it’s really hard to get it right to get AI to suggest responses by using your history, and high hospitality standards.”

Next among product updates is automatic integration of internet of things or smart devices including locks, thermostats, hot tubs, pools and lights. 

This is how Choate described it: ““You automatically send all your personalized messages to each guest via their communications method of choice, automatically set and deliver your door codes, and then you automatically turn up the heat 6 hours before check in and turn it down 2 hours after checkout, so the house will be warm and you save energy. Maybe you also have a hot tub so you automatically turn that up, or maybe you have a pool and the guest opted to pay a fee for pool heating, so you turn up the heat automatically and automatically bill the guest too.”

Short-Term Rentals

Short-Term Rental Firm RedAwning Bought Channel Manager Lexicon Travel Technologies

1 year ago

California-based RedAwning announced it acquired channel manager Lexicon Travel Technologies. Terms of the deal were not disclosed.

redawning vacation rentals
A vacation rental in the RedAwning portfolio. Source: RedAwning

Channel managers have tech systems to assist accommodations in distributing their properties to websites such as Airbnb, Vrbo and Booking, and sometimes to global distribution systems, among other outlets.

“After we made the decision to sell our business, we looked for a company that would create true synergies with our existing value proposition,” said Joel Inman, CEO and founder of Lexicon. “As I got to know the RedAwning platform, I realized they have already solved many of the technical challenges Lexicon has been facing. RedAwning brings true technology and automation to channel management that delivers value through higher conversion with essentially zero manual work.”

RedAwning has a portfolio of some 15,000 managed and independent short-term rentals in North America, and already provides channel management services as it places them on websites such as Vrbo, Booking.com, Expedia, Homes & Villas by Marriott International, and Google Travel.

RedAwning hopes to pick up the channel management client roster of Lexicon Travel Technologies, which is headquartered in Park City, Utah. RedAwning is buying Lexicon’s channel management tech.

RedAwning said most of Lexicon’s clients have already related their intentions to use Red Awning for channel management.

“The transitions will be seamless for all of our new clients, as RedAwning already supports all of the same PMS (Property Management System) platforms as Lexicon and all of the channels too, as well as many more for Lexicon clients to join,” said RedAwning CEO Tim Choate in the announcement.

Earlier this week, property management tech company TravelNet Solutions said it acquired Rented, a revenue management company focusing on short-term rentals.