Skift Travel News Blog

Cendyn, a software company that offers customer relationship management, digital marketing, and operations tools to hotels, has hired a new chief executive. 

The company said Monday that Jack Blaha has taken the role for the Florida-based company. He replaces Tim Sullivan, who had started as CEO in June 2020, a year after the company gained new ownership.

Accel-KKR, a technology-focused private equity firm based in Silicon Valley, became the majority owner of Cendyn in June 2019 through an undisclosed investment. 

Cendyn acquired Rainmaker, a hotel revenue management service, shortly after with that financial support. It acquired NextGuest, a long-time rival, in February 2021. Cendyn also in the last year merged with Pegasus, a central reservation system that had merged in 2019 with Travel Tripper with backing from Accel-KKR

And Cendyn acquired DigitalHotelier last year to expand its distribution and eCommerce capabilities. 

In addition to those business deals over the past couple of years, Cendyn said it has expanded in India and Asia Pacific. Cendyn said it has tens of thousands of customers in 143 countries

Blaha has previously worked for tech companies including Khoros, Lone Wolf Technologies, PeopleAdmin, and Aptean.

Cendyn said that Blaha will lead plans for continued strategic growth as hotels, resorts, and casinos invest in integrated technology and digitization.

The owner of European vacation-rentals business Awaze is looking for a sale, according to a media report.

U.S. private equity firm Platinum Equity created Awaze after buying a selection of rental businesses from Wyndham Worldwide in 2018. The deal was worth $1.3 billion, and its collection at the time included Novasol, Cottages.com, James Villa Holidays and Landal GreenParks.

Now Sky News has reported that Platinum Equity has appointed Goldman Sachs and Morgan Stanley to oversee a strategic review of Awaze — with a price tag of up to $2.14 billion. A sale is being sought within the next 12 months. However, in June another report suggested a sale could take place by the end of this year.

Awaze itself has been buying up other players. In 2021 it bought Bornholmtours, Amberley House and Portscatho Holidays, Quality Cottages and Quality Unearthed.

Awaze CEO Henrik Kjellberg said bookings were “holding up well over winter both in terms of volume and price,” in a Financial Times report on Monday. “Even in the event of a recession, I expect the travel industry will still perform well”.

With Airbnb among the potential suitors for the Wyndham rental brands back in 2017, could it now return to the table as the short-term rental market recovers afters the pandemic?