It’s tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast.
Here’s the advertisement:
Booking.com Chief Marketing Officer Arjan Dijk announced on LinkedIn that the Amersterdam-based online travel agency would run a spot for the second year in a row featuring its Booking.yeah tagline. Melissa McCarthy, who’s won Emmy Awards and been nominated for Academy Awards, headlines the advertisement, and whimsically touts the wonders of stays at hotels and short-term rentals when booked on Booking.com.
Booking.com expanded the geographic reach of its tours and activities offerings in Asia by entering a long-term strategic partnership with Klook, Booking.com announced Monday.
“Klook experiences are now live in over 175 cities, across over 30 markets on Booking.com, and the majority of these are available in Asia and Oceania,” Booking.com stated as it cited Klook as “the category leader for experiences in Asia.”
Booking.com is headquartered in Amsterdam, and Klook is based in Singapore.
Booking.com already had provider agreements with TUI’s Musement, based in Europe, and Tripadvisor’s Viator, which is headquartered in the U.S.
T-Mobile is getting heavier into travel with the debut of a discount travel website in partnership with Priceline.
The U.S.-based telecom services provider also announced Thursday it is offering free Wi-Fi on certain Delta, American and Alaska airlines flights for T-Mobile customers, and will be expanding its free Wi-Fi services to 210 countries and destinations to customers signed up for certain plans.
T-Mobile Travel is powered by Booking Holdings’ Rocket Travel, and potentially also leverages Booking’s $1.2 billion acquisition of hotel wholesaler Getaroom.
“To meet T-Mobile’s needs, Priceline curated a totally custom and unique combination of travel technology, sales and support services and product, most notably leveraging the technology capabilities of Rocket Miles and Priceline inventory,” a Priceline spokesperson said.
T-Mobile Travel claims to offer exclusive hotel discounts of up to 40 percent, as well as flights and car rentals. Skift didn’t see any short-term rentals in the mix.
Regarding the discounts, Skift found a listing for a queen-bed room at the Shoreham Hotel in New York City in early July for three nights for $730 that was 34 percent lower than on Expedia.com. T-Mobile claimed it was a 37 percent discount.
In addition to the new travel website, Delta, American and Alaska Airlines starting June 21 will begin offering free Wi-Fi for T-Mobile customers on select flights, T-Mobile said. “United Airlines will follow,” T-Mobile stated in its announcement. “And T-Mobile will continue to work hard to keep customers covered on even more airlines over time.”
T-Mobile will also will add certain streaming services on some of these flights for free or at a discount, the company said.
T-Mobile customers who have selected its Magenta Max or Business Unlimited Ultimate Plan will get 5GB of high-speed Wi-Fi, where available, for no extra charge in more than 210 countries and destinations, the company said.