Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.


IDEAS: Emirates Launches Sustainable Luggage Collection Crafted Using Upcycled Aircraft Interiors

4 months ago

Emirates has launched a limited edition collection of luggage, bags and accessories created by using upcycled materials from retrofitted aircraft.

‘Aircrafted by Emirates’ consists of a range of made to order suitcases, backpacks, handbags, cardholders, toiletry bags and belts that have been created using old aluminum headrests, leather and seatbelts collected during the retrofit of the carriers A380 and 777 aircrafts. 

Credit: Emirates

The luggage collection has been designed and handmade by tailors in a dedicated workshop at the Emirates Engineering facility in Dubai.

Aircrafted by Emirates is set to go on sale towards the end of 2024 at official Emirates Stores, with all sale proceeds being donated to children in need via the Emirates Airline Foundation

“At Emirates, we are committed to constantly evolving our sustainability efforts, and looking at every aspect of our products and supply chain. We knew these materials could be given a second life, because they are originally of very high quality. We challenged our team to be as creative and innovative as possible, and here we are, with our own accessories workshop in Emirates Engineering Centre! This initiative is a passion project for our team, and we are immensely proud of how it aligns with both our innovation and sustainability aims, and even better – that all proceeds will benefit worthy causes via the Emirates Airline Foundation,’ said Ahmed Safa, divisional senior vice president for engineering at Emirates.  

A number of pieces of luggage from the collection will  be on display at the Dubai Airshow next week.

Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.


IDEAS: Japan Airlines to Encourage Travelers to Rent Clothes in Destination and Minimize Luggage

8 months ago

Japan Airlines (JAL) and Sumitomo Corporation are set to trial ‘Any Wear, Anywhere’, a new clothes sharing service.

The service has been designed to offer travelers the convenience of carrying minimal luggage by providing the opportunity to rent clothing at their destination, whilst in turn promoting more environmentally sustainable travel methods.

Credit: Japan Airlines

Under the ‘Any Wear, Anywhere’ service, Japan Airlines aims to create an environment where ‘travelers can use local options for all aspects of their clothing, food, and accommodation, transforming travel and business trips into more sustainable experiences.’

​Video courtesy of Any Wear, Anywhere

The service will be open to all foreign travelers and business travelers flying on Japan Airlines flights and will run until 31 August, 2024.

Sumitomo Corporation will be providing the service, and all clothing items available under the scheme will be sourced from excess apparel stock and pre-owned clothing.

Japan Airlines will monitor any changes in passengers’ checked-in baggage weight and verify any reductions in carbon dioxide emissions from reduced airplane weight due to use of the Service.

You can take a look here.

At Skift, we are looking to unearth the most creative and forward-thinking innovations in travel through our Skift Ideas Franchise, which includes the Skift IDEA Awards, Skift Editorial Hub and the Skift Ideas Podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.


IDEAS: Evoking Nostaglia With Samsonite’s Latest Campaign

9 months ago

Samsonite are aiming to reignite the spirit of adventure and celebrate the golden age of travel with their latest campaign

Created in partnership with global advertising agency Iris, ‘Travel Like Your Parents’ evokes a sense of nostalgia inspired by the genuine escapades undertaken by those who came before us.

Credit: Samsonite/Iris

Set against the sunny backdrop of Southern California, the wanderlust-inducing campaign urges today’s travelers to disconnect from our fast-paced digital world and ‘discover the magic of travel as our parents once did’. 

You can take a look at the newly released campaign video on the Samsonite YouTube channel.

“Traveling has always been a transformative experience, and we believe that the journeys our parents took were filled with a sense of wonder and discovery,” said Nicole Adriance, senior director of brand marketing at Samsonite. 

Credit: Samsonite/Iris

“Through our summer campaign, we aim to inspire travelers to tap into that same spirit and create their own remarkable memories. As a brand with over 100 years of history, we understand what made travel so special in the past and we can help our audiences understand it, too. That’s what “Travel Like Your Parents” is all about: the idea that travel is better when you take time to connect with the places you visit and the people you visit them with.”

At the 2023 Skift IDEA Awards, we are looking to highlight advertising campaigns that have been created with the intent to drive action. 

If you have an exciting marketing initiative that deserves to be celebrated, head over to the Skift IDEA Awards and start your application today.


IDEAS: Lionel Messi Swaps Football Boots for Louis Vuitton in New Travel Campaign

10 months ago

Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon’s Never End’ campaign.

Following the success of the 2022 viral Louis Vuitton campaign featuring football legend’s Lionel Messi and Cristiano Ronaldo – which was released ahead of the World Cup last November – it would appear that Messi has prevailed as the champion as he steps out as the solo star of this latest campaign.

Source: Louis Vuitton.

Messi can be seen suited, booted and striking poses in various airport locations, while accompanied by his Horizon suitcase and LVMH accessories in a series of photos taken by photographer and filmmaker Glen Luchford.

Instagram, Louis Vuitton.

Louis Vuitton’s Horizon line has been a popular choice among high-end traveler’s since its inception. But while Messi can certainly count himself among the ultra high-worth traveler category, his choice at pitchman isn’t groundbreaking. He collects endorsement checks from Pepsi, Adidas, Gatorade, and Hard Rock Cafe (where he has a hamburger named after him), among others.

Over the past ten years however, we’ve witnessed a massive shift in societal attitudes toward representation in advertising, with a survey by Statista showing 42% of Americans want to see more racial diversity in advertising. A further study conducted by Microsoft also showed adverts with more inclusivity led to a huge 23 point increase in purchase intent, regardless of whether or not the person viewing the ad was personally represented in it.

Given these findings, it’s a bit disappointing that LVMH didn’t think beyond the obvious for a spokesperson for this campaign.

This post is a part of Skift Ideas, which highlights exciting new creative projects, campaigns, designs, and future-making ideas across the travel industry. Skift will also feature a number of leading projects across travel at our 5th annual Skift IDEA Awardswhich has become the travel industry’s most coveted achievement for excellence in innovation, design, experience, and now, automation.

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Tags: luggage, lvmh