Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Airlines

IDEAS: Korean Air’s New In-Flight Safety Video Stars Virtual Humans

2 months ago

Korean Air has released a new in-flight safety video starring virtual humans.

Credit: Korean Air

The new video, which takes place in the virtual ‘Korean Air Safety Lounge’ sees ‘Rina’ – a virtual human donning a Korean Air Flight Attendant uniform – giving the safety demonstration to a host of virtual passengers.

The video covers the usual safety topics that passengers will be accustomed to, including where to store your carry-on, the functionality of the seatbelts and the locations of the emergency exits, whilst utilizing the power of digital design to interweave animations and interesting creative elements.

According to a release from the carrier, the first of its kind video aims to ‘reach out to its diverse customer base of all ages and cultural backgrounds’ and ‘garner passengers’ attention and increase viewers’ engagement levels.’

The new safety video is now being played on all flights, and is available for you to take a look at below.


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.

Airlines

IDEAS: Korean Air Upcycles Crew Uniforms to Create First Aid Kits 

6 months ago

Korean Air has donated 500 first aid pouches made from recycled crew uniforms to local causes.

The airline usually discards of crew uniforms when they reach the end of their life cycle, but under this new initiative, old pilot and cabin crew uniforms have been given a second lease of life having been upcycled into first aid pouches.

Credit: Korean Air

The Seoul Gangseo Senior Welfare Center and Incheon Yongyu Elementary School were the recipients of the kits, which included essential medications that were funded by donations of around KRW 5 million from the airline’s employees.

Korean Air has a history of embracing upcycling opportunities, having previously created name tags and golf ball markers from the materials of a retired Boeing 777, and reimagining retired cabin life vests into cosmetic pouches.

Korean Air is not the only airline exploring methods of repurposing old crew uniforms, with Finnair launching a new initiative earlier this month to upcycle old uniforms into composite furniture.


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.