Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.


IDEAS: One&Only Debuts in Greece with the Opening of Aesthesis

2 weeks ago

One&Only has made its debut in Greece with the opening of One&Only Aesthesis, the first of the brand’s two new European locations to open.

Situated within a 21-hectare beach and forest reserve that overlooks the Aegan Sea, the resort has been built to ‘redefine the concept of al fresco living,’ and pays homage to mid-century design by using architectural elements that utilize local marble, native timbers and woven leather details, according to a release from the group.

Credit: One&Only Aesthesis

The resort features a collection of rooms, bungalows, suites and villas that have been built to make the most of the outdoor living spaces on offer, which includes a number of pools, gardens, and even outdoor showers and fireplaces.

Credit: One&Only Aesthesis

One&Only Aesthesis also features the first Guerlain Spa to open Greece, thanks to a partnership with the French beauty house, alongside a number of food & beverage offerings – including two from MICHELIN-star chefs.

“The opening of One&Only Aesthesis marks an important milestone and a significant achievement for Kerzner International as we continue our strategic expansion into Europe and key markets around the world,” says Philippe Zuber, Chief Executive Officer, Kerzner International. 

“Our exceptional one-off collection of ultra-luxury One&Only Resorts and Private Homes exist hand-in-hand with the natural landscape, the sustainable use of resources, and a positive impact on local communities – pillars that are embedded in One&Only Aesthesis. Together with Grivalia Hospitality, we are excited to be the driving force behind the renaissance of Glyfada and the Athenian Riviera.”

See Phillipe Zuber speak on-stage at the Skift Global Forum East in Dubai on December 14.

Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.


Kerzner to Debut Fitness Lifestyle Hotel Brand Siro, Starting in Dubai

12 months ago

Kerzner International has unveiled its new brand Siro, a set of fitness-themed lifestyle hotels. The developer said on Wednesday that it has slated to open its first property in a tower in One Za’abeel, a luxury community in Dubai, U.A.E., in the last months of 2023.

Kerzner, a developer and operator of hotels, casinos, and residential units, said that Siro One Za’abeel will have a fitness center across two floors that will include the latest gym equipment and studios for yoga and meditation. A so-called “recovery lab” will offer cryo, infrared, and oxygen therapies along with acupuncture and coaching in mindfulness.

CEO Philippe Zuber said his company consulted with top international athletes, including Olympic athletes Ramla Ali and Adam Peaty and footballers for the team A.C. Milan, in designing the brand’s details and amenities.

A rendering of where the first Siro hotel will be. Exterior of the planned tower at at One Za’abeel, a luxury community in Dubai, U.A.E. Source: Kerzner International.

Ithra Dubai is principal developer of the hotel and the whole One Za’abeel project.

Other lifestyle wellness brands and properties include IHG’s Even Hotels, Equinox Hotels in the U.S., and Swissotel The Stamford in Singapore.

A rendering of the fitness center at the first Siro hotel, which will be in a tower at One Za’abeel in Dubai, U.A.E. Source: Kerzner International.




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