Skift Breaking News Blog

Short stories and posts about the daily news happenings around the travel industry.

Tour Operators

Rival Tour Operators G Adventures and Intrepid Travel Launch Ad Campaigns on the London Underground

4 days ago

You know travel is back when….arch rival tour operators G Adventures and Intrepid Travel have both unveiled new ad campaigns targeting commuters across London’s transport systems. 

G Adventures’ “When was the last time you felt like this?” campaign, in which the company aims to showcase the joys of small-group adventures, features digital posters in London Underground stations and escalators. The month-long promotion, which is taking place while rail strikes disrupt travel in the United Kingdom, is targeting prospective customers who have returned to their offices.

“With London office workers quickly returning to our capital, that sense of ‘Groundhog Day’ was starting to set in,” said G Adventures Marketing Director Ant Stone.

London’s free newspapers, the Evening Standard and Metro, will also feature weekly content from G Adventures.

Meanwhile, Intrepid Travel has posted ads in London Underground stations and on buses, among other places, featuring the slogan “Travel Is Back For Good.” It’s the company’s first-ever big brand campaign in the UK.

Short-Term Rentals

Tour Operator Intrepid Invests in Remote Eco-Cabins Startup CABN

2 months ago

Intrepid Travel, one of the world’s largest adventure travel tour operator is investing about $5.5 million USD into an Australian remote eco-cabins startup CABN. Currently the startup has 11 cabins across South Australia and Victoria and plans to build 70 eco cabins by 2023, with this money injection.

The model involves building the eco cabins offsite then transferring them to private land. Each cabin is built from predominantly locally sourced and sustainable materials and requires minimal infrastructure, with a “leave no trace” philosophy, says this story in AFR.

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