Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Travel Technology

Accor Subsidiary D-Edge Acquires Digital Marketing Company to Expand Services

3 months ago

The hotel tech services company owned by hotel giant Accor is strengthening its offerings through the acquisition of a digital marketing agency. 

Accor-owned D-Edge said this week that it has acquired Equaero, a Paris company that uses a proprietary software platform for marketing campaign tracking and reporting. 

Equaero is now a wholly owned subsidiary of D-Edge. It will continue being led by its founder and CEO, Jean-Dominique Brivet, who will report to D-Edge CEO Pierre-Charles Grob. All Equaero employees are expected to maintain their roles, according to a D-Edge spokesperson.

Terms of the deal were not disclosed.

D-Edge’s hotel offerings include central reservation software, a guest management system and more. The company has historically offered some digital advertising services to hotels through a partnership with Equaero. With the acquisition, those capabilities will become in-house services that D-Edge offers. 

Equaero has experience in digital strategy for very large accounts, which will be helpful as D-Edge further develops services for hotel chains, the company said. 

“As online sales continue to grow in the hotel industry, D-Edge — through its website development and digital media offerings — is already helping hoteliers drive more traffic to their websites and convert this traffic into more direct bookings,” D-Edge said in a statement. “By adding new capabilities and talents, D-Edge completes its service offering — [search engine optimization] to name just one — and provides hoteliers with an exhaustive, multi-channel digital marketing range of services.”

Accor formed D-Edge five years ago after two acquisitions. Grob said earlier this year that D-Edge roughly doubled its number of independent hotel customers during the pandemic, from 6,500 non-Accor hotels in July 2019 to more than 12,500 in April.

Startups

Kenya’s HotelOnline, Backed by Yanolja, Buys Hotel Software Brand HotelPlus

5 months ago

HotelOnline, which is based in Kenya and has more than 6,000 hotel clients for its software, has acquired HotelPlus, a provider of hotel software to 2,200 clients in East Africa, the companies said on Monday.

The companies didn’t disclose the terms of the deal, other than to say that the transaction was mainly done in HotelOnline shares in a transaction that placed a $24 million valuation on HotelOnline.

HotelOnline is backed by Yanolja, the South Korea-based travel startup valued recently at more than $1 billion. HotelPlus was a fully bootstrapped company, meaning that it never took outside venture capital. Its co-founder and CEO Eric Muliro has become HotelOnline’s chief technology officer.

“Through this merger, we are significantly increasing our client base, while capitalizing on the combined strengths of both companies, creating a force to reckon with in the hospitality industry in the East Africa region,” said Håvar Bauck, one of the Norwegian co-founders of HotelOnline.

HotelPlus offers on-premise software, which will be brought into the cloud. The digital services of the combined companies help hotels with a broad range of back-office tasks, such as accepting a wide variety of online payments and setting room rates in reaction to changes in supply and demand.

HotelPlus has clients in more than a dozen countries across the continent, which will help speed the growth of HotelOnline, which Bauck co-founded with Endre Opdal in 2014.

Hotels

Amadeus Wins Tech Contract With Top U.S. Hotel Manager Aimbridge

7 months ago

Aimbridge Hospitality, the largest U.S. company dedicated to running hotels on its own and on behalf of owners, said on Wednesday it had signed an exclusive contract with Amadeus, the Madrid-based travel tech giant, to provide business intelligence tools across its organization.

“The market conditions we face as a business today continue to evolve at a more rapid pace than we’ve previously experienced,” said Andrew Rubinacci, EVP Commercial & Revenue Strategy, Aimbridge Hospitality, in a statement. “Having access to our portfolio performance enables us to make more effective revenue decisions down to the individual property level and aid in strategic decision making.”

Aimbridge has more than 1,500 hotels across the U.S. and in 23 countries and will use Amadeus’s software to monitor performance, enhance forecasts, and track market shifts. It will use Amadeus’s tools, which include Demand360, Agency360, and RevenueStrategy360. Some of these tools were first acquired by Amadeus through its acquisition of TravelClick several years ago. Amadeus has since refined and integrated the software.

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