Kerzner International has unveiled its new brand Siro, a set of fitness-themed lifestyle hotels. The developer said on Wednesday that it has slated to open its first property in a tower in One Za’abeel, a luxury community in Dubai, U.A.E., in the last months of 2023.
Kerzner, a developer and operator of hotels, casinos, and residential units, said that Siro One Za’abeel will have a fitness center across two floors that will include the latest gym equipment and studios for yoga and meditation. A so-called “recovery lab” will offer cryo, infrared, and oxygen therapies along with acupuncture and coaching in mindfulness.
CEO Philippe Zuber said his company consulted with top international athletes, including Olympic athletes Ramla Ali and Adam Peaty and footballers for the team A.C. Milan, in designing the brand’s details and amenities.
Ithra Dubai is principal developer of the hotel and the whole One Za’abeel project.
Other lifestyle wellness brands and properties include IHG’s Even Hotels, Equinox Hotels in the U.S., and Swissotel The Stamford in Singapore.