Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Hotels

Hilton to Add Peloton Bikes to Hotels in Germany, Canada, and Britain by July

11 months ago

Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and “participating properties” in Canada.

Hilton had already added at least one Peloton bike to each of its 5,400 U.S.-based hotels by last December.

Hilton sees partnerships with non-travel brands as a key path to staying relevant. Connected fitness was a trend that surged during the pandemic.

“It’s a great example of what we call a ‘strategic mash-up’ that transcends individual brand standards,” Schuyler told Skift last month. “It matters at a Hampton, and it matters at a Waldorf. It’s delivering on the service expectations of new age travelers.”

Wellness is an increasing area of focus for hotel companies, as Varsha Arora, senior research analyst at Skift Research, explained in a presentation last week at Skift’s Future of Lodging 2023 event in London. Here’s a chart from her presentation that’s relevant:

As of today, Hilton’s loyalty program members who are first-time Peloton users residing in Canada, Germany, or the U.K. can also receive a three-month free trial of the Peloton App until July 4, as well as “preferred pricing” on some Peloton products.

Hotels

Kerzner to Debut Fitness Lifestyle Hotel Brand Siro, Starting in Dubai

1 year ago

Kerzner International has unveiled its new brand Siro, a set of fitness-themed lifestyle hotels. The developer said on Wednesday that it has slated to open its first property in a tower in One Za’abeel, a luxury community in Dubai, U.A.E., in the last months of 2023.

Kerzner, a developer and operator of hotels, casinos, and residential units, said that Siro One Za’abeel will have a fitness center across two floors that will include the latest gym equipment and studios for yoga and meditation. A so-called “recovery lab” will offer cryo, infrared, and oxygen therapies along with acupuncture and coaching in mindfulness.

CEO Philippe Zuber said his company consulted with top international athletes, including Olympic athletes Ramla Ali and Adam Peaty and footballers for the team A.C. Milan, in designing the brand’s details and amenities.

A rendering of where the first Siro hotel will be. Exterior of the planned tower at at One Za’abeel, a luxury community in Dubai, U.A.E. Source: Kerzner International.

Ithra Dubai is principal developer of the hotel and the whole One Za’abeel project.

Other lifestyle wellness brands and properties include IHG’s Even Hotels, Equinox Hotels in the U.S., and Swissotel The Stamford in Singapore.

A rendering of the fitness center at the first Siro hotel, which will be in a tower at One Za’abeel in Dubai, U.A.E. Source: Kerzner International.