Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Airlines

IDEAS: Emilia Wickstead to Design Air New Zealand’s Next Uniform

4 months ago

Air New Zealand will be collaborating with Kiwi fashion designer Emilia Wickstead on the design of its next uniform.

Emilia Wickstead has been selected to design the next Air New Zealand uniform.
Credit: Air New Zealand

Emilia was selected following a pitch process involving a number of native designers – all tasked with creating a uniform based on select criteria, including sustainability, functionality, safety, and te ao Māori – or a respect of Māori customs and protocols.

“I could not be prouder, or more excited, to have been selected as Air New Zealand’s next uniform designer. This is a true passion project for me; one that further connects me with my homeland Aotearoa, and the community and places that I love,” Emilia was quoted in a press release.

Take a look at the post below from Air New Zealand regarding the launch, and why this project is so important to Emilia:

The carrier and Emilia will now work on a process to refine the designs, with onboard trials and consultations set to take place before unveiling the final design in late 2024.


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.

Short-Term Rentals

Inspirato and Saks Enter Into Marketing Pact Mixing Travel and Fashion

12 months ago

Would you like a luxury travel subscription from Inspirato with those Amina Muaddi Rosie 95MM Metallic Leather Slingback Pumps from Saks Fifth Avenue?

Saks Stylists will mix pitches to buy Inspirato Passes with style recommendations under a partnership between the companies. Source: Saks

That could conceivably be a sales pitches as Inspirato entered into a strategic marketing partnership with Saks, which would have its Saks Stylists, online and in-store, try to sell Inspirato luxury travel subscriptions to clients. Consumers can choose to get matched with a stylist at Saks for fashion recommendations.

The two luxury companies plans to engage in a variety of cross-promotional efforts once the partnership kicks in sometime between April and June. Saks Stylists would receive training on Inspirato’s variety of travel subscription offerings, such as the combined Inspirato Pass and Club membership, which the company’s website says costs $2,550 per month.

Among elements of the partnership, Inspirato members will receive a pitch to apply for a SaksFirst Card, and they may qualify for status tier upgrades in the Saks loyalty program based on how much they spend with Inspirato. In turn, Saks customers would get access to incentives to buy Inspirato travel subscriptions.

The Inspirato announcement said Saks is its “exclusive luxury retail partner.”

The companies did not detail the financial details of their marketing partnership.