Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.

Tourism

Peter Dinklage Lends Voice to New Andalusia Tourism Campaign

4 months ago

Andalusia Tourism launched a campaign on Wednesday warning tourists they’ll fall in love with Spain’s Andalusia region.

Called “Andalusian Crush,” the campaign features a video montage of Andalusia’s decorative architecture, culture, history and art with Games of Thrones actor Peter Dinklage as its narrator.

Dinklage warns viewers the region will break you “in a thousand pieces” and to be “careful of the Andalusian crush.”

Tourism

MMGY Global Acquired by Private Equity Firm EagleTree

4 months ago

MMGY Global has been acquired by EagleTree Capital, a private equity firm. The travel and tourism agency’s previous owner was Peninsula Capital Partners LLC. The terms of the transaction were not disclosed.

The agency’s management team and CEO Katie Briscoe will remain in place. Executive Chairman and former CEO Clayton Reid will continue to serve on the company’s board of directors.

MMGY Global has over 600 employees in 14 offices worldwide. Their clients include Visit California, Brand USA, Pure Michigan, Singapore Airlines and Costa Rica Tourism.

EagleTree Capital owns multiple marketing and travel-related businesses, including Northstar Travel Group and and PRA.

Ideas

IDEAS: Visit North Carolina Launches New Tourism Campaign to Experience ‘Real Fall Color’

4 months ago

Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire

An image showing Visit North Carolina's 'Real Fall' Campaign in situ
Credit: Visit North Carolina

The campaign cleverly utilizes the manmade ‘fall colors’ of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during the fall season.

The magnets and stickers can be found across the city everywhere that portrays a pop of fall color – including brick buildings, taxi cabs, sidewalks and street signs.

You can view the 60-second spot below:

“Being new to North Carolina, I can tell you the fall color here is absolutely worth a trip,” said Glen Hilzinger, chief creative officer at Luquire.

“As part of our overarching ‘For Real, Visit NC’ campaign, we decided to literally reframe the manufactured colors New Yorkers are used to seeing in order to inspire them to see the real colors of North Carolina.”

The out of home element of the campaign will be supported by user generated content that will be shared across Visit NC’s social media platforms in the coming weeks.


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.

Ideas

IDEAS: Los Angeles Tourism Launches Its Largest UK and Ireland Campaign

4 months ago

Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland.

The ‘Now Playing’ campaign – which features advertising in Ireland and Manchester for the first time – will run through October and November, and will return in early 2024.

Credit: Los Angeles Tourism and Convention Board

The campaign includes advertisements on television, which are supported by a range of out of home placements on buses, trams and billboards, along with a full social media campaign. The creative elements have been produced alongside creative agency, Imaginary Forces.

“This is LA Tourism’s biggest ever consumer advertising investment in the UK and Ireland, showing our continued support for these key markets. We are excited to bring our consumer advertising to Ireland and the Manchester area for the first time to target travelers in these important regions, complementing our long-standing trade and PR efforts. We expect the new creative will entice travelers to choose LA for studios and attractions, food, outdoors and wellness, sports, shopping, and arts and culture,” said Francine Sheridan, regional vice president, Europe and ME, LA Tourism.


Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.