Cendyn, which offers customer relationship management and digital marketing tools to hotels, said on Wednesday it had acquired DigitalHotelier, which provides hoteliers with tools for distribution, web design, digital marketing, and rate-setting.
The companies didn’t disclose the terms of the deal. The London-based Digitalhotelier was a bootstrapped company of a few dozen workers. It saw a reduction in its business development staff during the pandemic.
The acquisition helps Florida-based Cendyn expand its distribution and eCommerce capabilities, which help hoteliers drive more direct bookings. But probably as importantly, it helps Cendyn reach more customers in Europe.
Accel-KKR, a technology-focused private equity firm based in Silicon Valley, is a majority owner of Cendyn.
“Our mission at Cendyn is to provide hoteliers around the globe with innovative technology solutions that enable deeper, more profitable guest relationships,” said Tim Sullivan, CEO and president at Cendyn, in a statement.