Skift Breaking News Blog

Short stories and posts about the daily news happenings around the travel industry.

Hotels

Hyatt Hotels to Debut Atona Brand in Japan That Distills and Updates Ryokan Concept

4 days ago

For centuries, Japan has offered ryokans, which are minimalist guest houses typically located near onsen, or natural hot springs used for bathing. Hyatt Hotels said Wednesday that it planned to launch a new brand, Atona, that will distill the elements of traditional ryokans while adding some modern comforts.

Hyatt has entered a fifty-fifty joint venture with Kiraku, a company that works to apply capital to help preserve the best of Japan’s cultural and natural assets.

Other companies have recently attempted to modernize and brand the ryokan concept, including Nobu’s hospitality division and Adrian Zecha, founder of Aman Resorts, whose brand is called Azumi.

Independently managed properties are expected to open in 2025. Kenya Hara will be the creative director of the new brand.

“We hope these ryokans will provide guests, both local and from abroad, a special place to experience the still unseen wonders of Japan, while also positively impacting local economies,” said Kou Sundberg, founder and CEO of Kiraku. For more on Sundberg, listen to this recent podcast.

Hotels

In a Bet on All-Inclusives, Accor Will Quadruple Rixos Hotels to 100 by 2027

5 months ago

Pool Suite Types, Rixos Premium Belek – Antalya, Turkey. Source: Accor.

Accor said on Wednesday that it was speeding up the development of all-inclusive hotels with the launch of its “all-inclusive collection.” Accor entered the all-inclusive segment in 2016 by cutting a deal with Fettah Tamince, founder of Rixos Hotels. Since then, Accor has tripled the size of Rixos, if you count opening in the pipeline. The brand is most prominent in Turkey, the Middle East, and Central Asia with 24 hotels and more than 10,000 rooms. The company aims to have 100 Rixos properties within five years.

Accor will enhance Rixos by adding restaurant, bar, beach club and nightlife concepts inspired and led by Carte Blanched, Ennismore’s F&B Concept Lab, part of an Accor joint venture with Sharan Pasricha.

For context, see Skift’s story: Accor’s All-Inclusive Resort Growth Plan Strengthens Company Grip on Luxury

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