Aimbridge Hospitality, the largest U.S. company dedicated to running hotels on its own and on behalf of owners, said on Wednesday it had signed an exclusive contract with Amadeus, the Madrid-based travel tech giant, to provide business intelligence tools across its organization.
“The market conditions we face as a business today continue to evolve at a more rapid pace than we’ve previously experienced,” said Andrew Rubinacci, EVP Commercial & Revenue Strategy, Aimbridge Hospitality, in a statement. “Having access to our portfolio performance enables us to make more effective revenue decisions down to the individual property level and aid in strategic decision making.”
Aimbridge has more than 1,500 hotels across the U.S. and in 23 countries and will use Amadeus’s software to monitor performance, enhance forecasts, and track market shifts. It will use Amadeus’s tools, which include Demand360, Agency360, and RevenueStrategy360. Some of these tools were first acquired by Amadeus through its acquisition of TravelClick several years ago. Amadeus has since refined and integrated the software.