Skift Travel News Blog

Short stories and posts about the daily news happenings around the travel industry.


IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

4 months ago

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become ‘best friends’ thanks to their shared love for ‘eating food and going places’.

Robert De Niro and Asa Butterfield sat on a sofa eating food in the latest Uber One campaing.
Credit: Mother London/Uber

The three minute advert which comes from creative agency Mother London was directed by Emmy Award-winning filmmaker David Shane.

The advert sees De Niro and Butterfield bonding in a series of light-hearted scenes whilst enjoying a number of their favorite things, including clothes shopping, some down time on a swing set and a game of ping pong.

These experiences are all made possible thanks to shared Uber rides across the city of London and a selection of Uber Eats deliveries to keep their energy levels up.

You can take a look at the full length video below:

The Uber One campaign will be shown on TV screens across the United Kingdom, as well as in cinemas and across a number of digital and out of home activations.

Skift Ideas uncovers the most creative and forward-thinking innovations happening across travel. We celebrate innovation through our Skift IDEA Awards and hear from leaders on our Ideas podcast.

You can listen and subscribe to the Skift Ideas Podcast through your favorite podcast app here.


United Airlines Takes Aim at Southwest in Super Bowl Ad

1 year ago

United Airlines is taking a subtle dig at rival Southwest Airlines’ massive number of holiday season cancellations in an ad it’s airing during the Super Bowl on Sunday.

United’s ad features a family from Denver gathering, with the on-screen text saying at the end of the 30-second spot, “United got more families in and out of Denver this holiday than any other airline. Despite the weather.” The Chicago-based carrier said it would run the ad in the Denver and Colorado Springs TV markets.

Southwest’s massive end-of-the year meltdown resulted in the company canceling roughly 15,000 flights. More than 27 percent of its scheduled seats on flights out of Denver were cancelled between December 18 and January, compared to 5 percent of United’s scheduled seats. Severe winter storms — as well as Southwest’s outdated technology — were considered to be major causes of Southwest’s large number of flight cancellations.