Wouter Geerts

Latest Stories

Hotels

Customer Relationship Management Tech for Hotels Is Becoming More Necessary

Understanding the customer is becoming increasingly important to hoteliers, and so-called CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Wouter Geerts | 2 years ago

Customer Relationship Management Tech for Hotels Is Becoming More Necessary

Coronavirus

Travel Industry Is More Than 3/4 Recovered: New Skift Travel Health Index

The latest data and insights from our partners show that the travel industry is continuing to return to "traditional" levels of demand, and traveler behavior is looking increasingly like it did before the pandemic.

Wouter Geerts | 2 years ago

Travel Industry Is More Than 3/4 Recovered: New Skift Travel Health Index

Airlines

Reimagined Travel Loyalty Emerges From Pandemic Stronger: New Skift Research

While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.

Wouter Geerts | 2 years ago

Reimagined Travel Loyalty Emerges From Pandemic Stronger: New Skift Research

Coronavirus

Japan Finally Shows Signs of Recovery: Skift Travel Health Index

Poor travel performances in Russia and China, which did not come as a surprise, suppress an otherwise strong continuation of travel’s recovery in March 2022 that finally saw Japan make some gains, according to our Skift Travel Health Index.

Wouter Geerts | 2 years ago

Japan Finally Shows Signs of Recovery: Skift Travel Health Index

Coronavirus

The Impact of Russia’s War on Travel: New Skift Travel Health Index

The travel industry registered one of its strongest months of recovery since the inception of our index, with performance up across all sectors and almost all countries. The war in Ukraine, however, is casting a long shadow over travel's performance moving into March.

Wouter Geerts | 2 years ago

The Impact of Russia’s War on Travel: New Skift Travel Health Index

Coronavirus

Bookings Still Far Below Pre-Pandemic Levels: New Travel Health Index

Our improved Travel Health Index shows that pricing rules across all travel sectors. Inflated rates pulled up overall performance, but Omicron impacted new bookings coming in during January.

Wouter Geerts | 2 years ago

Bookings Still Far Below Pre-Pandemic Levels: New Travel Health Index

Coronavirus

Variants Dash Travel’s Hopes in 2021: New Skift Recovery Index

Last year wasn't the runaway success the travel industry anticipated — or needed.

Wouter Geerts | 2 years ago

Variants Dash Travel’s Hopes in 2021: New Skift Recovery Index

Coronavirus

12 Skift Research Charts Explaining Covid’s Impact on Travel in 2021

We could have filled a multi-volume encyclopedia with everything that has happened in the past 12 months. Instead, we settled for 12 telling charts.

Wouter Geerts | 2 years ago

12 Skift Research Charts Explaining Covid’s Impact on Travel in 2021

Announcements

Hotels Still Slow to Adopt Revenue Management Tech: New Skift Research

Sophisticated revenue management systems will undoubtedly become more commonplace in the hotel industry, but today still only a small minority of hotels use them. There is a lot of room left for growth, innovation, and disruption.

Wouter Geerts | 2 years ago

Hotels Still Slow to Adopt Revenue Management Tech: New Skift Research

Skift Research

Hotel Tech Benchmark: Revenue Management Systems 2021

Sophisticated revenue management systems will undoubtedly become more commonplace in the hotel industry, but today still only a small minority of hotels use them. There is a lot of room left for growth, innovation, and disruption.

2 years ago
Hotel Tech Benchmark: Revenue Management Systems 2021