Articles by Rebecca Stone

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Rebecca Stone, Skift Research

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

4 days ago

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

New Skift Research Analyst Session: Hotel Owner Operating and Branding Strategies

Rebecca Stone, Skift Research

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

1 month ago

Tours and Activities Race for Dominance in 6 Charts

Tours and Activities Race for Dominance in 6 Charts

Seth Borko and Rebecca Stone, Skift Research

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

2 months ago

New Skift Research Report: The State of Tours and Activities 2018

New Skift Research Report: The State of Tours and Activities 2018

Rebecca Stone, Skift Research

The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.

2 months ago

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

New Skift Research Brand Matrix Suggests Hotel Owners Evaluating Brands Should Look to Marriott and Hilton

Rebecca Stone, Skift Research

While brand considerations must be made on a property-by-property basis, Skift Research's proprietary Brand Matrix analysis ranks Marriott and Hilton at the top.

2 months ago

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

New Skift Research Report: A Deep Dive Into Operating and Branding Strategies for Hotel Owners

Rebecca Stone, Skift Research

There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.

2 months ago

Skift Analyst Session Finds Little Cause for Gloom in Global Travel Outlook

Skift Analyst Session Finds Little Cause for Gloom in Global Travel Outlook

Rebecca Stone, Skift Research

We think 2018 is setting up to be a solid year for growth in travel, despite lingering uncertainty over the direction of economic, foreign, and political policies around the world. Subscribe to Skift Research to learn more.

4 months ago

Key Economic Indicators Point To A Good 2018 For Travel, Despite Larger Turmoil

Key Economic Indicators Point To A Good 2018 For Travel, Despite Larger Turmoil

Rebecca Stone, Skift Research

Key economic indicators point to a solid 2018 for travel and tourism as long as federal policy changes don't get in the way.

4 months ago

New Skift Research Report: 2018 Global Travel Market Outlook

New Skift Research Report: 2018 Global Travel Market Outlook

Rebecca Stone, Skift Research

With many global markets showing healthy signs of growth and consumer and business confidence high, we expect the travel industry to benefit from a solid year of macroeconomic growth in 2018.

5 months ago