Articles by Meghan Carty

Opportunities for the 15 Ways Travelers Use Mobile: Skift Research

Opportunities for the 15 Ways Travelers Use Mobile: Skift Research

Meghan Carty, Skift Research

If there is a common thread throughout the in-destination journey today, it’s mobile. Even so, gaps exist in mobile usage between parts of the journey and the key players in each part. For those that are behind, it’s urgent to play catch-up.

4 days ago

All The Ways U.S. Travelers Use Mobile at Destinations: New Skift Research

All The Ways U.S. Travelers Use Mobile at Destinations: New Skift Research

Meghan Carty, Skift Research

From finding things to do, to making spontaneous bookings, and more, mobile has a role to play at each part of the in-destination journey. Travel brands that can add value to this mobile journey have a lot to gain.

2 weeks ago

How Today’s Destination Marketers Need to Evolve: Skift Research

How Today’s Destination Marketers Need to Evolve: Skift Research

Meghan Carty, Skift Research

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

1 month ago

New Research Report: Destination Marketing Trends 2018

New Research Report: Destination Marketing Trends 2018

Meghan Carty, Skift Research

As travelers’ desires change and concerns about the impacts of tourism grow, the role of destination marketing organizations is also evolving. Today, DMOs have more to think about than just marketing.

1 month ago

Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers

Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers

Meghan Carty, Skift Research

Chinese outbound travelers have distinct and evolving behaviors and preferences that affect the way they travel. The best strategies to appeal to this market are built on a clear understanding of these nuances.

2 months ago

New Skift Research Report Offers Best Practices For Attracting Chinese Tourists

New Skift Research Report Offers Best Practices For Attracting Chinese Tourists

Meghan Carty, Skift Research

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

2 months ago

New Skift Research Survey Shows the Complexity of Affluent Travelers

New Skift Research Survey Shows the Complexity of Affluent Travelers

Meghan Carty, Skift Research

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

3 months ago

New Research Report: U.S. Affluent Traveler Trends 2018

New Research Report: U.S. Affluent Traveler Trends 2018

Meghan Carty, Skift Research

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

4 months ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

6 months ago

Travel Megatrends 2018: Personal Fulfillment Is the New Ultimate Luxury

Travel Megatrends 2018: Personal Fulfillment Is the New Ultimate Luxury

Meghan Carty, Skift

For luxury travelers, an experience in itself is no longer enough. The personal fulfillment and self improvement one gains from an experience are taking precedence, and luxury brands can help travelers reach this goal.

6 months ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

6 months ago

New Research Available: Analyst Session + Data Sheet on Ctrip and China Online Travel

New Research Available: Analyst Session + Data Sheet on Ctrip and China Online Travel

Meghan Carty, Skift

Smartly, Priceline has shown no shame in capitalizing on the China opportunity through minority-stake investments. It works both ways, too. Numerous local players want a piece of China's exploding outbound travel business. That means investments in western assets. Subscribe to our Skift Research to know more.

9 months ago