Articles by Meghan Carty

New Skift Research Survey Shows the Complexity of Affluent Travelers

New Skift Research Survey Shows the Complexity of Affluent Travelers

Meghan Carty, Skift Research

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

2 weeks ago

New Research Report: U.S. Affluent Traveler Trends 2018

New Research Report: U.S. Affluent Traveler Trends 2018

Meghan Carty, Skift Research

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

3 weeks ago

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

Meghan Carty, Skift

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

3 months ago

Travel Megatrends 2018: Personal Fulfillment Is the New Ultimate Luxury

Travel Megatrends 2018: Personal Fulfillment Is the New Ultimate Luxury

Meghan Carty, Skift

For luxury travelers, an experience in itself is no longer enough. The personal fulfillment and self improvement one gains from an experience are taking precedence, and luxury brands can help travelers reach this goal.

3 months ago

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

Meghan Carty, Skift

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

3 months ago

New Research Available: Analyst Session + Data Sheet on Ctrip and China Online Travel

New Research Available: Analyst Session + Data Sheet on Ctrip and China Online Travel

Meghan Carty, Skift

Smartly, Priceline has shown no shame in capitalizing on the China opportunity through minority-stake investments. It works both ways, too. Numerous local players want a piece of China's exploding outbound travel business. That means investments in western assets. Subscribe to our Skift Research to know more.

6 months ago

A Majority of Avid U.S. Travelers Have Never Used Airbnb

A Majority of Avid U.S. Travelers Have Never Used Airbnb

Meghan Carty, Skift

Despite Airbnb’s precipitous growth in the travel industry, our latest survey results show that the company still has lots of room for growth among U.S. travelers.

6 months ago

New Skift Research: U.S. Experiential Traveler Trends 2018

New Skift Research: U.S. Experiential Traveler Trends 2018

Meghan Carty, Skift

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

6 months ago

Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room

Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room

Meghan Carty, Skift

The upcoming 2018 Experiential Traveler Report will present a deep dive into the mind of the modern traveler. Here's a sneak peek of our survey results.

7 months ago