Articles by Jeremy Kressmann

Building a Mobile Path to Purchase — Digital Marketing News This Week

Building a Mobile Path to Purchase — Digital Marketing News This Week

Jeremy Kressmann, Skift

Many companies — especially in the hotel sector — aren't doing enough to encourage mobile purchases.

12 months ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

12 months ago

The Airline Industry’s Tech Problem — Digital Marketing News This Week

The Airline Industry’s Tech Problem — Digital Marketing News This Week

Jeremy Kressmann, Skift

Technology-driven innovation has done wonders for airline industry stock prices. But is that innovation also doing wonders for passengers? Right now the answer seems to be no.

1 year ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Jeremy Kressmann, Skift

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

1 year ago

How Will the Travel Industry Use AI? — Digital Marketing News This Week

How Will the Travel Industry Use AI? — Digital Marketing News This Week

Jeremy Kressmann, Skift

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

1 year ago

Effective Outreach in China — Digital Marketing News This Week

Effective Outreach in China — Digital Marketing News This Week

Jeremy Kressmann, Skift

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

1 year ago

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Merging Travel’s Tech and Offline Experiences — Digital Marketing News This Week

Jeremy Kressmann, Skift

Travel brands need to check that their digital effort is in sync with their offline service.

1 year ago

Measuring the Value of Location Data — Digital Marketing News This Week

Measuring the Value of Location Data — Digital Marketing News This Week

Jeremy Kressman, Skift

The key question for travel marketers is no longer "Does location-based marketing work?" but "When does this start to get creepy?"

1 year ago

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week

The Mainstreaming of Alternative Accommodations — Digital Marketing News This Week

Jeremy Kressmann, Skift

Airbnb tends to get most of the credit when consumers talk about "alternative accommodation." But ultimately it may be efforts undertaken by online travel agencies like Expedia and Priceline that truly bring short-term and whole-home rentals into the travel mainstream.

1 year ago

Digital Marketing News: Building a Culture for Travel Innovation

Digital Marketing News: Building a Culture for Travel Innovation

Jeremy Kressmann, Skift

Every travel company wants to be known as innovative. But creating the right culture for innovation can be challenging. That's why travel incubators seem like such a great strategy: access to outside partners, ideas and talent with minimal risk.

1 year ago

National Geographic’s New TV Direction — Digital Marketing News This Week

National Geographic’s New TV Direction — Digital Marketing News This Week

Jeremy Kressmann, Skift

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

1 year ago

Rethinking Sustainable Tourism — Digital Marketing News This Week

Rethinking Sustainable Tourism — Digital Marketing News This Week

Jeremy Kressman, Skift

Overtourism is a growing problem, so it's heartening to see Booking.com taking on the problem of sustainability in an innovative way. That said, it's still too early to tell if this is a genuine commitment to sustainability, or just a "feel-good" move to create PR headlines.

1 year ago