Cameron Sperance

Coronavirus

Hilton Goes All-In on a Vegas Future With $4.3 Billion Resort

Hilton’s rapid growth in Sin City signals the company sees a full travel rebound for Las Vegas, which greatly suffered from a year of no major events during the pandemic. But developing a successful Las Vegas mega-resort doesn't come cheap: Celine Dion wouldn't leave Caesars Palace for pennies.
Coronavirus

Podcast: What Happens When Big Events Return?

Despite saying "nothing has changed," Hornbuckle knows things have changed and it's up to smart brands to figure out how to best position themselves.