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Your guide to the global travel market

We help partners understand and successfully navigate the complexities of the global travel industry and create strategies for growth.

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Services We Provide

Insight Gathering

Insight Gathering

Tap into Skift Advisory's deep knowledge of the world's travel sectors, geographic regions and changing market dynamics.

Business Analysis

Business Analysis

Access the collective wisdom of Skift Advisory's subject matter experts, editors, research analysts and business strategists help refine your current business and identify new areas of opportunity.

Marketing Strategy


Develop go-to-market strategies to grow your business in relevant and sustainable ways.

Case Study

AWS - Building Narrative for the Travel Sector

Objective: AWS sought to shift the travel industry’s perception of the company’s products and services and highlight its role as a partner in the industry’s digital transformation.

Strategy: AWS engaged Skift to produce an annual research report that translates its message around digital transformation for a travel business executive audience.

Impact: Now in its third year, the AWS Digital Transformation Report consistently informs sales messaging and marketing strategy for AWS’ travel and hospitality vertical.

Case Study

Defining MGM Resorts Bold New Positioning

Objective: As the entertainment, business and conference landscape in Las Vegas continues to evolve, and the city looks to attract a new generation of visitors, MGMR seeks to ensure they stay relevant.

Strategy: Skift provided senior leadership with insights, analysis, and original data to inspire future development of MGMR spaces, services, new customer groups, and experiences.

Impact: Skift delivered MGMRI internal stakeholders a comprehensive report that equipped executives with the industry trends and decision-making knowledge to begin a fundamental reimagining of the MGMRI brand.

Case Study

IHG Internal Strategy Framing

Objective: Educate the executive team on current trends and build a foundation for strategic global planning.

Strategy: Skift engaged with key internal stakeholders on emerging leadership practices, global trends, industry challenges and opportunities, organizational initiatives, and shifting market forces.

Impact: Skift created a custom workshop experience for IHG executives that challenged participants to rethink what changing consumer behavior, rising customer and workforce expectations, and digital disruption meant for IHG.

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