These Are Skift Travel Megatrends 2025
Welcome to Skift’s 2025 Megatrends, which reveal that the travel industry, like everything else, is moving at a frenetic pace. Get ready for the upcoming year with key insights for Skift’s journalists and researchers.
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Insights
New Research: Reimagining the Role of Travel Media in Building Luxury and Lifestyle Brands
A new report highlights the changing perceptions of travel media and marketing, exploring how luxury and lifestyle hotel brands can succeed in attracting a dynamically diverse cohort of luxury guests in today’s travel environment.
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The Evolving Role of Experiences in Travel
Since the dawn of leisure travel, people have journeyed in search of new experiences. They long to meet friendly locals, eat new foods, stroll through unfamiliar landscapes, and witness (or…
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The Wholesale Hotel Playbook: How Technology and Data Are Redefining Distribution
Hotel chains today often struggle with fragmented distribution channels and complex wholesale rate management. Maintaining an offline distribution network can be costly and time-consuming and often requires substantial discounts and…
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Airlines
Allegiant Launches Large Route Expansion, Increases Florida Flights
The ultra-low-cost carrier has been bullish on Florida as its peers have trimmed capacity in the ultra-competitive Sunshine State.
Airlines
Southwest’s Game of Catch-Up: What’s Next After Elliott Settlement?
Southwest had a rough going over the past few months, but CEO Bob Jordan says he has a plan. The Southwest experience may not look too different from other airlines.
Airlines
Why the New JetBlue Is an East Coast Leisure Airline
Airlines can have identity crises. As it tries to get back to profitability, JetBlue thinks it knows who it is.
Airlines
Flight Attendants Union Sees Opening at Delta: Labor Fight’s Next Phase
Delta’s non-unionized flight attendants could make another push to organize “in a few months,” said Sara Nelson, head of a 55,000-member union. Nelson cited broader public support for labor as one driver of change.
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