March 29, 2023
Limited Early-Bird Tickets Remain

Megatrends Snapshot

  • $497.5 Billion

    Value of blended travel market in 2022

  • 2 in 5

    Number of employees requesting blended travel according to travel managers

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This Week in Google

Last week, the U.S. Department of Justice and eight states sued Google for its consumer data practices. This week we’ve followed that headline with stories about its Google Flights and other travel products.


Google Flights After the Layoffs

Why doesn’t Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there’s too much ad revenue in play on the side of the flights business to merit such an all-in approach. Read More


Google’s European Changes

Google made changes to Google Flights and Hotels related to transparency in hotel reviews and pricing under pressure from the European Commission — but stopped short of making those modifications elsewhere in the world. Read More.


Travel Is Resilient

While Alphabet, Google’s parent, saw advertising revenue tick down 1.6 percent in the fourth quarter, travel and retail revenue increased. If you exclude a substantial adverse foreign exchange impact in the fourth quarter, Alphabet’s “search and other” revenue would have increased “moderately,” said Chief Financial Officer Ruth Porat, “reflecting an increase in retail and travel, offset partially by a decline in finance.” Read More


Beyond the Hotel Stay: Bringing Loyalty to Everyday Life

Loyalty is changing. Consumers want unique experiences, flexible pricing, and a simple reward redemption process. This report explores how hospitality companies can think bigger about loyalty, engage with customers beyond the hotel stay, and embrace the idea that “lifestyle is the new loyalty.”

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Dubai’s Blueprint for a 21st-Century Tourism Destination

As the travel and tourism sector charts a new course in the face of shifts in the economy, consumer behavior, demographics, and climate change, Dubai stands out for its bold, integrated strategy to improve quality of life while stimulating both economic growth and a stronger tourism sector.

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Today’s Daily Briefing Podcast

Deep Dives

Read more in-depth coverage of the travel industry from Skift’s editorial team.

The Re-Reinvention of the Travel Agent

Travel agents have seen many changes through the years, but the pandemic altered their profession in unimaginable ways.

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10 Best-Designed Tourism Websites

Official tourism organization websites are doing their best to catch up to the high expectations of the new traveler.

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15 Hotel Designers to Watch Now

The interior designs and architectural masterworks that are making hotels better.

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State of Travel 2022

Skift Research draws on its own research and third-party data sources to chart travel’s path into the future.

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