March 29, 2023
London
Limited Early-Bird Tickets Remain

Megatrends Snapshot

  • $497.5 Billion

    Value of blended travel market in 2022

  • 2 in 5

    Number of employees requesting blended travel according to travel managers

Google on a laptop screen and coffee cup.

Unsplash

This Week in Google

Last week, the U.S. Department of Justice and eight states sued Google for its consumer data practices. This week we’ve followed that headline with stories about its Google Flights and other travel products.

Google

Google Flights After the Layoffs

Why doesn’t Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there’s too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach. Read More

Google

Google’s European Changes

Google made changes to Google Flights and Hotels related to transparency in hotel reviews and pricing under pressure from the European Commission — but stopped short of making those modifications elsewhere in the world. Read More.

Pexels

Travel Is Resilient

While Alphabet, Google’s parent, saw advertising revenue tick down 1.6 percent in the fourth quarter, travel and retail revenue increased. If you exclude a substantial adverse foreign exchange impact in the fourth quarter, Alphabet’s “search and other” revenue would have increased “moderately,” said Chief Financial Officer Ruth Porat, “reflecting an increase in retail and travel, offset partially by a decline in finance.” Read More

Resources

Beyond the Hotel Stay: Bringing Loyalty to Everyday Life

Loyalty is changing. Consumers want unique experiences, flexible pricing, and a simple reward redemption process. This report explores how hospitality companies can think bigger about loyalty, engage with customers beyond the hotel stay, and embrace the idea that “lifestyle is the new loyalty.”

Read the Report

Dubai’s Blueprint for a 21st-Century Tourism Destination

As the travel and tourism sector charts a new course in the face of shifts in the economy, consumer behavior, demographics, and climate change, Dubai stands out for its bold, integrated strategy to improve quality of life while stimulating both economic growth and a stronger tourism sector.

Read the Report

New Travel Research

Explore All Research

Want unlimited access to Skift Research?

Starting at $175/month

Subscribe to Skift Research
Discover This Year’s Travel Trends
Visit the Story Hub

Today’s Daily Briefing Podcast

Deep Dives

Read more in-depth coverage of the travel industry from Skift’s editorial team.

The Re-Reinvention of the Travel Agent

Travel agents have seen many changes through the years, but the pandemic altered their profession in unimaginable ways.

Read the Story

10 Best-Designed Tourism Websites

Official tourism organization websites are doing their best to catch up to the high expectations of the new traveler.

Read the Story

15 Hotel Designers to Watch Now

The interior designs and architectural masterworks that are making hotels better.

Read the Story

State of Travel 2022

Skift Research draws on its own research and third-party data sources to chart travel’s path into the future.

Download the Deck

Skift X

Focused on connecting companies with Skift’s unique ecosystem of travel industry influencers and decision makers, our in-house marketing studio creates engaging, insightful content and experiences for brands.

Speak With Our Team

Subscribe for Essential Travel News

Subscribers to Skift Pro get unlimited access to our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.

Get Access

Skift displaying on an iPad

Get the Skift Daily Newsletter

Delivering breaking news, features, and exclusive analysis from around the world straight to your inbox, six days a week.

Listen to Skift Podcasts

Skift brands publish four different podcasts throughout the week. You can find our complete catalog of podcasts, below, as well as subscribe using your favorite podcast app.

Skift Daily Briefing Logo

Skift Daily Briefing

Subscribe to Skift Daily Briefing through your favorite podcast app and listen daily from Monday to Friday:

Apple Podcasts | Spotify | Overcast | Google Podcasts

Skift Podcast Logo Hero

The Skift Travel Podcast

Subscribe to The Skift Travel Podcast through your favorite podcast app and listen each week:

Apple Podcasts | Spotify | Overcast | Pocket Casts | Google Podcasts | Amazon | RSS

Airline Weekly Lounge

Subscribe to Airline Weekly Lounge through your favorite podcast app and listen each Friday:

Apple Podcasts | Spotify | Overcast | Pocket Casts | Google Podcasts | Amazon | RSS

Event Manager Podcast

Subscribe to Event Manager Podcast through your favorite podcast app and listen each Friday:

Apple Podcasts | Spotify | Overcast | Pocket Casts | Google Podcasts | Amazon | RSS