This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.
The majority of ads today are in English targeting the widest audience possible and giving it the opportunity to go viral, but native-language ads give us a closer look at advertising inside other countries.
Comedy or tragedy? Travel companies try both when trying to portray the emotions associated with the trips we take, whether with friends, family, or on our own.
Priceline isn’t just making its message younger and more mobile-friendly -- it’s making sure the Negotiator legacy lives on, even after Shatner is gone.
This week's roundup puts a bit of a chill on the season and leaves us looking forward to a thaw and ads that promise a bit of Spring.
It’s not easy to come up with a creative and genuine way to market a destination. Just ask Barbados that’s trusting Rihanna to represent the island or Kentucky who has turned the responsibility over to a grassroots group of two.
This week’s roundup features ads that are far away from the winter woes in the Northeast, but target travelers that are already thinking of where they’ll travel in the new year.
Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.
Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.
Although there’s no congruent theme running between this week’s roundup, we expect a dose of holiday cheer to be added to ads that debut over the next few weeks.