It's not quite a level playing field for everyone, but a focus on the flying environment improves the passenger experience for everyone.
While the aircraft itself isn't particularly innovative, the single-aisle 737 family is Boeing’s largest source of profit and most reliable aircraft.
The Dreamliner's effect on aviation will take years to fully understand, but in non-technical terms: It's a biggie.
Boeing has its own production schedule to meet and American’s issues with seat-manufacturer Zodiac are not really Boeing’s problem.
Despite its historic hitches, the Dreamliner has plenty for airlines and passengers to like. Its manageable size is a distinct advantage.
An emphasis on understated style allows for smart fares that will make these cabins really attractive to passengers in Northern Europe (and beyond).
With the secrecy surrounding this new First cabin, and British Airways' history of fast-forward design, we expect to be wowed when it finally leaves the hangar in September.
Now that it's working free of battery issues, the Dreamliner is the plane that makes long-haul flights cheaper to fly and more enjoyable for passengers.
Although Dreamliner was heralded as the largest innovation in air travel of its time, United’s swap to 777 serves both the airline and the plane maker. It will be interesting to see whether others follow United’s lead.
If ANA takes its inspiration from another Epic film franchise-airline partnership, then we might see R2-D2 and C3PO donning life jackets and pointing out exit signs for in-flight safety videos. And Ewoks..everywhere.