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Skift

Orlando to Lose $15 Million in Tourism Marketing

Jan 24, 2024 ... The marketing budget for one of the largest tourism boards in the U.S. is about to get a $15 million trim. The Orange County Board of ...

https://skift.com/2024/01/.../orlando-to-lose-15-million-in-tourism-marketi...

Skift

A Growing Influencer Class Attracts a Larger Piece of Destination ...

May 7, 2023 ... Skift Take. As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously ...

https://skift.com/.../influencers-grab-a-larger-piece-of-destination-marketin...

Skift

The Arizona Tourism Board That Fired Its Destination

Apr 20, 2023 ... Sedona's tourism bureau ended its tourism partnership with the City of Sedona because the local government over destination marketing.

https://skift.com/.../why-sedonas-tourism-bureau-fired-its-city-over-destinat...

Skift

Destination Marketing Outlook 2022: New Skift Research

Jan 12, 2022 ... Destination marketers have put up a positive outlook for 2022 aiming for diversified funding and revenue sources along with some crucial ...

https://skift.com/.../destination-marketing-outlook-2022-new-skift-research/

Skift

The Death of Twitter in Destination Marketing

Jan 19, 2023 ... Twitter continues to decline in relevancy in destination marketing. The platform has been reduced to a press release distribution platform ...

https://skift.com/2023/01/19/the-death-of-twitter-in-destination-marketing/

Skift

Behind the Shift From Destination Marketing to Destination ...

Jan 24, 2019 ... Skift Take. The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer ...

https://skift.com/.../behind-the-shift-from-destination-marketing-to-destinati...

Skift

ChatGPT Is Not a Priority Yet in Destination Marketing's Spend

Mar 15, 2023 ... Destination marketing executives say they are taking a wait-and-see approach to ChatGPT. Some executives speaking last week at the ITB ...

https://skift.com/.../chatgpt-is-not-a-priority-yet-in-destination-marketings-s...

Skift

Measuring the Real Impact of Destination Marketing Organizations

Dec 22, 2014 ... Raising a destination's profile through tourism promotion builds awareness in commercial networks and increases exposure among potential new ...

https://skift.com/.../measuring-the-real-impact-of-destination-marketing-org...

Skift

UK Overhauls Destination Marketing for New Era of Tourism

Jul 25, 2022 ... The UK's recent announcement that it was overhauling its destination marketing organizations, so-called DMOs, with a "radical restructuring" ...

https://skift.com/.../uk-overhauls-destination-marketing-for-new-era-of-tour...

Skift

Hawaii Is Close to Shutting Down Tourism Marketing Agency

Mar 22, 2023 ... The Hawaii Tourism Authority may not be around for long. Last week, the state legislature's House committee approved a Senate bill that ...

https://skift.com/.../hawaii-is-close-to-shutting-down-tourism-marketing-age...