2026 Archives

How do you measure the value of an organic cultural moment you can’t buy? Puerto Rico’s DMO just ran the experiment.

Lemon Tree said it is ready to take its brand abroad, but it's sticking with Indian travelers.

El Al’s dominance delivered bumper profits – now it’s triggering a rare antitrust test of how far airlines can push pricing power during a crisis.

When a travel company announces a “Chief Spring Officer,” it sounds like a gimmick, but Klook’s experiment reflects how platforms are trying close the gap between inspiration and booking. If this works, similar seasonal roles could emerge around major events.

In India’s big cities, hotels are increasingly being designed around ballrooms rather than beds. Apeejay Surrendra Park Hotels’ decision to cut room count in Kolkata to expand banqueting and conference space shows how weddings and corporate events are becoming the primary drivers of profitability.

OpenAI has crossed the advertising threshold. ChatGPT is now a potential marketing channel for travel brands — one that could surface hotel and flight ads at the exact moment a traveler is planning a trip inside a conversation.

Wyndham holds about 30% of all U.S. branded economy hotels. CEO Geoff Ballotti said in an exclusive Skift interview that he's optimistic for the budget segment, despite the recent cost and demand pressures it's faced.

MGM’s Las Vegas’ solar deal shows how rapidly improving tech and long-term power contracts are turning renewables from a sustainability upgrade into a mainstream tool for cost control and risk management.

Issues we're watching: When will rates come down and will weight restrictions that limit luggage keep potential customers away?

American Airlines once pitched a patient turnaround under Robert Isom. Now, with unions escalating pressure and results lagging rivals, the CEO is on the defensive.