Skift Take

Despite the recessions in many European countries, demand for luxury travel this winter is higher than it was in the corresponding 2019 period before the pandemic, TUI says. Strong revenue might help TUI attract a new shareholder, which it's looking for.

Travel giant TUI (TUIGn.DE) reported on Friday a boost in demand for luxury holidays, driving sales for the winter 2022/23 period higher than they had been in the corresponding 2018/19 period, before the COVID-19 pandemic hit international travel.

“Demand is currently particularly strong,” said Steffen Boehnke, director of air tours, TUI’s luxury travel segment, in a statement.

Sales for the summer 2023 period were above the level seen last year following strong bookings in the first weeks of January, according to the statement.

“Our guests are booking more high-quality and for longer,” said Boehnke, adding that trips were two and a half days longer on average and that around one in four travelers were choosing accommodation with villas or suites with a private pool.

TUI is open to a new major shareholder after Russian billionaire Alexey Mordashov has been sidelined by European Union sanctions over Moscow’s invasion of Ukraine, Chief Executive Sebastian Ebel said on January 17.

(Reporting by Klaus Lauer, Writing by Rachel More, Editing by Maria Sheahan)

This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].

sky bar at ROBINSON Club Jandia Playa owned by TUI. Source: TUI Group.
The sky bar at Robinson Club Jandia Playa, being created by TUI. Source: TUI Group.

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Tags: luxury, tui, tui group, tui travel

Photo credit: The five-star hotel TUI Sensimar Caravel Resort & Spa. Source: TUI Group.

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