Skift Take
Guest-facing tech has gained popularity over the last few years, especially due to its contactless capabilities. While there is a lot of investment in this landscape and growing interest from hoteliers and guests, it is still largely in its infancy with a lot of potential to grow.
The guest-facing tech solutions facilitate efficient operations by taking over mundane tasks and if deployed correctly help achieve greater guest satisfaction. Most of these tech solutions pre-date the pandemic. However, the adoption of guest-facing tech gained momentum during this period due to its contactless capabilities.
In our new report, Hotel Tech Benchmark: Guest-Facing Tech 2022, we provide an overview of the market penetration of guest-facing tech in hospitality, estimating the total market size and revenue potential of the space across categories such as guest apps and in-room tech, virtual concierge, guest messaging tools and chatbots, digital check-in, and keyless entry. We also offer a list of top vendors for each of these categories.
Skift Research analysis shows that guest-facing tech in the hospitality industry has the potential to become a $6 billion tech category.
Guest Facing Tech Market Penetration
Guest apps is the most popular category with the highest market penetration. Messaging tools, chatbots, and in-room tablets too are categories that are at the top of the list of tech investment in hotels. Guest-facing tech, while popular, is still a major growth area in the hospitality sector.
What You’ll Learn From This Report
- Total revenue potential of guest-facing tech solutions
- Revenue distribution for guest-facing tech vendors
- Current and future growth potential of each tech category expressed in USD
- Total market penetration for each tech category
- Total market penetration for vendors under each tech category basis total number of hotels and hotel rooms they service
This is the latest in a series of reports and data products that Skift Research puts out. The Hotel Tech Benchmark is a data product exclusively available to our Research subscribers, offering insights in market sizes, revenue streams, and vendor landscapes for the major hotel tech categories.
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Tags: future of lodging